Marketing Automation Manager

Happen Bank(formerly LendingClub)is built around a simple purpose: to clear the way to help people turn intention into action and action intofinancial progress. That means offering focused products a frictionless mobile-first experience and clear terms with no gotchas. Respect and fairness is part of our DNA and that ideal shapes how we work how we treat each other and how we invest in our employees and our community. Join us in using data bold thinking and a commitment to innovation to help clear the way for millions of Americans to achieve more.

The Marketing Automation Manager owns end-to-end execution of Happen Banks multi-channel customer journeys across email SMS and push for Personal Loans Collections and DebtIQ in Salesforce Marketing Cloud (SFMC). Youll be a hands-on builder responsible for designing testing and delivering reliable outbound marketing experiences.

Beyond campaign delivery youll help evolve our marketing capabilities from manual execution toward scalable automation strengthening the journey architecture deliverability strategy and data flows that enable lifecycle programs to grow efficiently and reliably.

• Own the end-to-end build and execution of multi-channel customer journeys across email SMS and push in SFMC for Personal Loans Collections and DebtIQ

• Design and maintain scalable journey architecture including trigger logic suppression rules and data flows that support reliable campaign execution

• Drive deliverability strategy including IP warming domain diversification sender authentication and reputation management to protect and improve inbox placement

• Build responsive on-brand email templates and implement dynamic content using AMPscript Liquid merge tags or similar approaches to personalize messaging at scale

• Write and execute SQL-based segmentation and audience logic that powers targeting and personalization across customer journeys

• Partner with Data and Platform teams to strengthen automation architecture and move lifecycle marketing from manual campaign execution toward durable scalable infrastructure

• Use AI tools to accelerate QA personalization and testing identifying opportunities where automation can reduce manual work without compromising quality

• Monitor journey and campaign performance translate results into clear recommendations and ensure execution complies with applicable data privacy and marketing regulations

• 4 years of experience in marketing automation lifecycle marketing or a related field

• Bachelors degree or higher or equivalent combination of education and experience

• Hands-on expertise with enterprise email service providers and marketing automation platforms ideally Salesforce Marketing Cloud with experience owning customer journeys end-to-end

• Strong SQL skills with the ability to independently translate segmentation and targeting logic into scalable audience definitions

• Strong understanding of deliverability fundamentals including IP warming domain reputation and sender authentication and how execution decisions affect long-term inbox performance

• You take ownership of build quality proactively identifying and resolving issues before campaigns launch

• You collaborate effectively across Marketing Data Product and Platform teams and adapt your approach based on feedback and context

• You actively look for ways AI can improve analysis QA personalization and automation while applying sound judgment around accuracy customer data privacy and where human validation remains essential

Nice to Have

• Experience with AMPscript Liquid or similar personalization technologies at scale

• Experience in a regulated industry ideally financial services or lending

• Exposure to CDP or broader MarTech platform migrations

Work Location

San Francisco

The above locations are eligible offices for this locations have been determined to foster in-person collaboration with this roles team or the related business lines. We utilize a hybrid work model and our teams are in-office Tuesdays Wednesdays and -person attendance is essential for this roles success and remote placement will not be Bank offers relocation based on actual job level.

Time Zone Requirements

Local hours (PT)

While the position will primarily work local hours Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements

As needed travel to Happen Bank offices and/or other locations as needed.

Compensation

The target base salary range for this position is 00. The base salary of the role will be determined by job-related knowledge experience education skills and location. Base salary is just one part of Happen Banks Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance employee performance and eligible earnings).

Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programs flexible time off policies for salaried employees up to 16 weeks paid parental leave and more.

#LI-Hybrid

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Happen Bank is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability please contact us at

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