Marketing Automation and Database Architect

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Applies thorough knowledge of marketing automation CRM and database operations to maintain the quality reliability optimization and day-to-day performance of Eloqua backend data infrastructure and related marketing technologies. Independently supports database health system integrations audits performance monitoring optimization documentation and approved technical initiatives partnering with senior technical staff on highly complex issues or broader system strategy.

Maintains and improves automation data feeds data mapping system connections troubleshooting reporting database integrations and data hygiene. Evaluates moderately complex issues recommends practical solutions and supports approved enhancements and technical initiatives in Eloqua CRM platforms and related systems in partnership with the Senior Architect or Senior Manager.

To be effective an individual must be able to perform each job duty successfully.

• Executes on established best practices and professional judgment to support Eloqua and CRM infrastructure including lead scoring profiling segmentation system integration data hygiene optimization troubleshooting and reporting.
• Maintains and administers marketing automation and CRM platforms by monitoring system functionality resolving recurring and moderately complex issues documenting solutions and escalating highly complex technical concerns when appropriate.
• Maintains established marketing automation standards for data quality and hygiene list management optimization auditing and troubleshooting; identifies issues evaluates impact and recommends improvement opportunities for review or implementation.
• Performs routine database maintenance activities including list management deduplication efforts data validation field mapping verification and monitoring of integration processes to ensure data accuracy and reliability.
• Monitors and maintains large data sets performs data-quality checks documents findings investigates root causes and supports remediation efforts across marketing systems and databases.
• Creates maintains and updates technical documentation operating procedures configuration records and process guides related to marketing automation platforms and database operations.
• Participates on cross-functional teams and performs technical tasks involving sales and marketing tools databases engagement milestones and approved campaign requirements.
• Supports and coordinates the implementation testing validation and ongoing support of system integrations between marketing technologies CRM platforms data warehouses and other approved business applications.
• Conducts technical evaluations testing documentation and implementation tasks for approved technologies platform enhancements and add-on applications.
• Analyzes marketing and sales data to identify trends data-quality concerns operational issues and opportunities for process improvement; develops findings and recommendations for senior technical staff and business partners.
• Supports user access administration security controls and platform governance processes based on established policies and approved business requirements.
• Contributes to technical project activities including requirements gathering solution testing user acceptance testing implementation support and post-deployment validation; identifies risks documents outcomes and recommends follow-up actions.
• Provides operational support to marketing and sales teams by troubleshooting platform issues researching root causes documenting resolutions and ensuring timely handling of service requests.
• Stays current on marketing automation capabilities industry trends and platform enhancements; applies knowledge to identify process improvements and recommend practical changes that improve platform effectiveness data quality or operational efficiency.
• Performs other duties as assigned.

KNOWLEDGE SKILLS and ABILITIES

The requirements listed are representative of the knowledge skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Experience

• 4 years of related experience in marketing automation database operations CRM data or data quality. Eloqua or comparable platform experience is preferred.
• 4 years of experience supporting technical projects audits system maintenance data-quality processes or database optimization efforts.
• Track record of performance excellence meeting targets and objectives
• Working knowledge and experience with quantitative analysis statistics etc.
• Experience in data and analytics management including the use of predictive modeling to develop accurate market and product forecasts.
• Ability to analyze business needs and formulate them into effective marketing strategies

Education

• Four-year college degree or equivalent.
• Bachelors degree in Advertising Marketing Information Technology or related field.

Licenses Certificates Registrations

• Eloqua Product Master Certification
• Salesforce Certified Database Administrator
• Adobe Analytics Certification

Computer/Office Equipment Skills

• Must be proficient with the Eloqua Salesforce SugarCRM or like systems.
• Solid experience in troubleshooting and resolving complex data issues
• undefined

Leadership and Organization Development

• Collaborates with direct reports and/or peers to deliver results and build organizational capacity
• Strong contribution to team effectiveness
• Develops multifunctional base level skills

Scope and Strategic Impact

• Begins to apply knowledge to implement programs
• Analyzes data to summarize
• Supports program delivery through the practical application of basic discipline knowledge with limited guidance
• Applies subject matter knowledge to solve common business issues within established guidelines
• Evaluates unique circumstances and assists in making recommendations
• Develops practical knowledge of applications within business environment

Analytical Thinking & Problem Solving

• Works on problems / projects of diverse complexity and scope
• Exercises independent judgment within generally defined procedures and practices to identify a solution
• Seeks advice in order to make decisions on complex business issues

PHYSICAL ABILITIES / WORKING CONDITIONS

Physical Demands

• Ability to talk sit and hear consistently
• Ability to stand walk and use hands to handle or reach occasionally

Vision Requirements

• Close vision (clear vision at 20 inches or less)
• Distant vision (clear vision at 20 feet or more)
• Color vision (ability to identify and distinguish colors)

Weight Lifted or Force Exerted

• Ability to lift up to 10 pounds occasionally

Environmental

• There are no unusual environmental factors (such as a typical office)

Noise Environment

• Moderate noise (business office with computers and printers light traffic)

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.