Marketing and Media Coordinator

GENERAL DESCRIPTION:

The Marketing & Media Coordinator will be responsible for effectively reaching internal and external audiences and contributing to positive brand reputation for Carolina Health Centers. For both CHC and its supporting foundation this position will be responsible for and/or assist in projects relating to digital marketing social media website maintenance photography videography and graphic design. The Marketing & Media Coordinator must create campaigns/projects and be able to track these tasks to completion.

DUTIES AND RESPONSIBILITIES:

For both CHC and its supporting foundation -

• Exercises independent judgment regarding organizational communications marketing and brand strategies
• Develops and implements marketing and public relations plans
• Determines campaign priorities and allocation of communications resources
• Analyzes digital insights and adjusts strategies to align with successes
• Oversees and executes creation of marketing materials including but not limited to media advertising signage organizational literature department-specific literature
• Maintains inventory of organizational/marketing materials and distributes as needed
• Manages corporate social media accounts (Facebook Instagram Twitter LinkedIn TikTok etc.) and creates engaging content
• Manages CHC and Foundation websites
• Creates and executes content/campaign ideas for social media
• Engages professionally and appropriately on behalf of CHC with digital audiences for growth and reputation management (social media comments Google reviews etc.)
• Manages produces and edits photography/video/audio projects with critical attention to create content consistent with corporate brand and image

REPORTING RELATIONSHIPS:

Responsible to:

• Directly supervised by Executive Director Foundation & Development

Workers supervised:

• None

Interrelationships:

• Must maintain exceptional working relationships internally and externally

This job description is not designed to cover or contain an exhaustive list of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

REQUIREMENTS:

All employees of Carolina Health Centers Inc. are expected to perform the duties of their job and behave in a manner consistent with the Corporate Philosophy which supports the values of: respect honesty integrity openness transparency diversity inclusion stewardship and innovation.

In addition this position requires:

• Education:

- Bachelors degree in graphics communications marketing media or a combination of relevant work experience.

• Work Experience:

- 1-2 years of experience in related field preferred

• Licensure and Certification:

- None required

• Skills:

- Demonstration of strong communication skills (orally and in writing)

- Great interpersonal and organizational skills

- Proficient in use of computer and keyboard

- Able to establish and maintain effective working relationships

- Knowledge of HIPAA and ability to maintain confidentiality

- Able to manage self and environment calmly and appropriately in stressful situations

- Working knowledge of Canva Photoshop and other media editing software

- Must have a valid drivers license and safe driving record

- Able to work flexible hours on occasion

• Physical Abilities:

- Stand for extended periods of time

- Sit for extended periods of time

- Able to push pull and reach sit stoop and stretch

- Have full range of body motion

- Have the hand-eye coordination and manual dexterity needed to operate a computer telephone copier and media equipment

- Required to talk and hear

- Vision abilities required for this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus

• Work Environment:

At times this job involves exposure to customer/patient elements. This job also operates in a professional office environment. This role routinely uses standard Office equipment such as computers telephones photocopiers filing cabinets and fax machines. Remote options are available and dependent on work efficiency