Marketing Analytics Mgr

This position is responsible for creating advanced Business Intelligence (BI) dashboards and providing deep-dive insights that inform marketing strategy optimize performance and guide investment decisions across our portfolio of eyewear brands frames and lenses. Operating as a critical analytical engine this role partners cross-functionally with Marketing Finance Sales Operations and IT to ensure data accuracy enable robust performance diagnostics and support ROI-focused planning and optimization.

Specific Skills and Experience Required

Education: Bachelors degree in Marketing Economics Data Analytics Management Science Engineering Management Industrial Engineering Mathematics or Finance.

Experience: 4 years of verified professional experience in an analytics-focused position.

Relationship Management: Demonstrated ability to build develop and maintain professional cross-functional relationships with key business partners to positively impact business growth.

Executive Communication: Highly skilled in translating complex data into concise summaries and confidently presenting results to executive leadership.

Analytical Mindset: Possess a deep intellectual curiosity to proactively explore data solve complex problems challenge the status quo formulate new hypotheses and analyze them with rigorous methodology.

Software Proficiency: Mastery of Microsoft Excel and the full Microsoft Office Suite.

BI Tools & Data Manipulation: Proven proficiency in data manipulation and visualization tools with direct experience utilizing Tableau SQL Business Objects or similar enterprise BI environments.

Major Duties and Responsibilities

Drive Business Intelligence: Ideate develop and maintain high-impact dashboards to support Marketing activities and conduct deep-dive diagnoses to uncover the performance trends behind our eyewear brands frames and lenses.

Executive Strategic Partnership: Act as a strategic partner to brand managers and directors by co-building monthly business reviews for executive management identifying key growth opportunities and recommending actionable corrective plans.

Budget Planning & ROI Management: Direct the data analytics underpinning budget planning and optimization including forecasting the expected outcomes and Return on Investment (ROI) of strategic marketing initiatives.

Data Harmonization: Lead data harmonization and integration processes across the organization partnering closely with Finance Sales Operations Business Planning Business Analytics and IT to guarantee absolute data accuracy.

Campaign & Launch Optimization: Manage the performance optimization of marketing campaigns and new product launches; collaborate with sales and marketing managers to co-design customer targeting segmentations and rigorously measure their overall effectiveness.