Marketing Analyst, Hospitality

Marketing Analyst Hospitality

Work Mode:Onsite

Location:Onsite 4 days/week Kohler WI

Opportunity

We are seeking a data-drivenMarketing Analystto serve as the engine behind Kohler Hospitalitysmarketing strategic decision-making. This role is responsible for transformingraw data into actionable insights across our entire ecosystemfrom creativeproduction efficiency to multi-channel campaign performance.

The ideal candidate is a hybridof a technical analyst and a strategic storyteller. You wont just report onwhat happened; you will explain why it happened andbuild the automationsand dashboardsthat allow our team to movefaster and smarter. This is a high-impact role supporting creative digitalsocial PR and lifecycle marketing teams.

Specific Responsibilities

Full-Funnel Analytics & Reporting

• Track analyze and report on KPIs across all marketing channels including Digital Ads (Search/Social) Web (Adobe) Organic Social PR Email and SMS.
• Partner with the Creative Manager to track creative hours vs. output. Analyze resource utilization to ensure the team is focused on high-priority high-performing business segments.
• Build and maintain automated real-time dashboards that provide a single source of truth.
  

Insights & Optimization

• Develop and refine attribution models to understand the customer journey and the impact of various touchpoints on conversion.
• Design and analyze experiments for web landing pages email subject lines and ad creative to drive continuous incremental improvement.
• Analyze customer segments and CRM data to identify growth opportunities and improve retention via SMS and Email workflows.
  
  

Automation & Data Integrity

• Identify opportunities to automate manual reporting tasksto increase departmental efficiency.
• Audit and maintain tracking tags (GTM) UTM parameters and naming conventions to ensure data integrity across all platforms.
• Act as the primary point of contact for marketing analytics tools ensuring they are integrated and utilized to their full potential.

Skills/Requirements

• 46 years of experience in marketing analytics business intelligence or a similar data-centric role.
• BS/BA in Marketing Statistics Economics Computer Science or a related field.
• Mastery of Adobe and tag management Advanced ExcelskillsExperience with visualization tools
• Deep understanding of the metrics associated with Email/SMS platformsSocial platforms and PR monitoring tools.
• Ability to translate complex data sets into clear non-technical narratives and visualizations for executive stakeholders.
  
• A natural desire to dig into the why behind the numbers.
  
• An uncompromising eye for detail and data accuracy.
• The ability to pivot between high-level brand reporting and granular creative production data.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe in supporting you from the moment you join us which is why Kohler offers day 1 benefits. This means youll have access to your applicable benefit programs from your first day on the job with no waiting period. The salary range for this position is $67250 - $100850. The specific salary offered to a candidate may be influenced by a variety of factors including the candidates experience their education and the work addition this position is eligible for a performance bonus/variable incentive compensation.

Why Choose Kohler
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing access to career growth and development opportunities a diverse and inclusive workplace and a strong culture of innovation. With more than 30000 bold leaders across the globe were driving meaningful change in our mission to help people live gracious healthy and sustainable lives.

About Us
It is Kohlers policy to recruit hire and promote qualified applicants without regard to race creed religion age sex sexual orientation gender identity or expression marital status national origin disability or status as a protected veteran. If as an individual with a disability you need reasonable accommodation during the recruitment process please contact . Kohler Co. is an equal opportunity/affirmative action employer.

Required Experience:

IC