Marketing Activation Specialist , Attraction, Influence, and Marketing (AIM)

Were reinventing how to attract and hire quality talent at scale come join us.
Were seeking a Marketing Activation Specialist to drive marketing activation decisions and performance optimization across Amazons fulfillment sites in the Americas. Similar to a Marketing Operations Specialist this role combines data-driven activation logic risk assessment and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance.
You help thousands of people get a job every year
As a marketing performance analyst with cross-channel impact youll manage weekly marketing activation decisions that determine application needs and paid marketing support levels for thousands of hires across US Canada Mexico Brazil and beyond. Through systematic override management and stakeholder communication youll ensure optimal marketing allocation while building toward automated decisioning to help scale up your impact. Your daily workmonitoring marketing pacing analyzing site performance across multiple data sources and proactively optimizing channel mix and spend efficiencydirectly translates to hiring outcomes at scale.
You influence leadership decisioning and directly support organizational goals
Your insights shape executive strategy. Youll produce WBR presentations that showcase risk sites and marketing performance for senior leadership maintain alignment with business managers and global risk teams on hiring challenges and implement data-driven adjustments to marketing strategies for underperforming locations. This role balances tactical executionincluding real-time ramp-down decisions when targets are metwith strategic initiatives to improve application quality and velocity and enhance overall marketing efficiency in support of enterprise hiring goals.
This is where data meets impact. Your analysis drives decisions that connect people to careers.


Key job responsibilities
Marketing Activation & Risk Management Produce weekly marketing activation logic for Americas fulfillment sites including application need and paid application need assessments; manage overrides through ticketing and log decisions to support automation development
Marketing Performance Optimization Review performance data across multiple dashboards to identify opportunities to improve channel mix spend efficiency fill rates and future labor order projections
Pacing Management Conduct daily reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met and share insights with program management to improve paid marketing efficiency
Application Quality & Fill Rate Improvement Monitor site performance against fill rate and non-paid application share goals; adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
Marketing Projects Partner with Channels teams to develop campaigns and tests to improve volume and quality applications
Stakeholder Communication & Alignment Produce weekly WBR deep dive presentations showcasing risk sites and marketing performance for senior leadership; maintain regular communication with business managers and global risk teams on fill risk and marketing actions
Executive Reporting & Insights Translate complex marketing performance data into clear actionable insights for leadership audiences to inform strategic decisioning


A day in the life
Your day starts with previous day performance data review across hiring locations identifying hiring risks and any changes to hiring needs. You leverage weekly activation logic determining marketing support levels manage override requests through project management tools using data-driven decisions and meticulously log each override to enable future automation. Mid-day brings deep dives into risk site performance across multiple dashboards partnering with the Performance Marketing team to optimize channel mix and spend efficiency. You lead stakeholder communications through weekly WBR presentations aligning with business managers and data teams on risk mitigation. Daily pacing reviews drive real-time decisions on ramping down or pausing campaigns when targets are met with insights shared to improve paid marketing efficiency. Throughout you monitor application quality and fill rates adjusting strategies for underperforming sites to meet delivery goals while supporting spend efficiency goals by maximizing non-paid application share.

About the team
Workforce Staffing (WFS) hire thousands of Amazonians every year. The Attraction Influence and Marketing (AIM) achieves high volume hiring goals by delivering exceptional multi-channel candidate experience engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising owned channels web experience and local grass-roots efforts AIM deliver quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development this team constantly innovates new process to increase marketing efficacy.

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience presenting metrics and progress to goal to senior leadership

- Experience managing high volume as well as niche hiring
- Experience managing multiple projects and priorities across teams in a fast-paced deadline-driven environment
- Experience in creating process improvements with automation and analysis or experience communicating results to senior leadership
- Experience of working in recruitment marketing

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 109100.00 - 160000.00 USD annually