Market Development Manager, Bioproduction Process Liquids and Preparation (Onsite)

Work Schedule

Environmental Conditions

Job Description

DESCRIPTION

Own product/service marketing strategy and execution leadership for the Process liquids and preparation services portfolio ensuring strong market insight positioning and GTM delivery.

Location: This is an onsite position available to hire at one of our sites in Waltham MA Carslbad CA Durham NC Rochester NY Grand Island NY Miami FL or Hunt Valley MD. Residency near one of the sites is required. No relocation assistance provided.

Market & customer insight:

• Own market assessment competitive landscape and customer needs
• Partner with centralized VOC/market research for prioritized insights
• Translate insights into clear growth opportunities

Positioning messaging & content briefs:

• Define segmentation ICP value proposition and customer messaging
• Develop customer journey and content strategy
• Create clear briefs for technical/content shared services

Go-to-market planning:

• Develop GTM tactical plans for NPI launches campaigns and key initiatives
• Coordinate with demand gen/events/marcom for execution
• Ensure alignment with product management and commercial teams

Sales enablement inputs & feedback loop:

• Develop sales playbooks/training/tools with support from enablement
• Capture field/customer feedback and refine messaging
• Support key customer engagements as needed

REQUIREMENTS

• Bachelors Degree plus 8 years of experience in marketing in life sciences or related industry
• Preferred Fields of Study: Life sciences marketing business administration or related field
• Strong expertise in developing and executing multi-channel marketing strategies and campaigns
• Demonstrated ability to translate technical/scientific content into compelling customer messaging
• Strong project management and organizational skills to handle multiple priorities
• Experience with digital marketing including SEO/SEM social media and marketing automation platforms
• Strong analytical capabilities to measure campaign effectiveness and drive data-based decisions
• Strong written and verbal communication skills
• Demonstrated ability to influence and collaborate across matrix organizations
• Deep understanding of marketing fundamentals: 4Ps segmentation value proposition development
• Experience developing sales enablement tools and customer-facing materials
• Knowledge of life science research markets and competitor landscape preferred
• Ability to travel up to 25%
• Proficiency in Microsoft Office suite and marketing automation/CRM platforms
• Business acumen with customer-centric mindset

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company team and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on which includes:

• A choice of national medical and dental plans and a national vision plan including health incentive programs

• Employee assistance and family support programs including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO) 10 paid holidays annually paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave) accident and life insurance and short- and long-term disability in accordance with company policy

• Retirement and savings programs such as our competitive 401(k) U.S. retirement savings plan

• Employees Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits please visit: Experience:

Manager