Managing Vice President, Content Promotion

About the Role:

* All US OR EMEA locations considered*

Gartner is seeking a Managing Vice President (MVP) Content Promotion to define and lead Gartners enterprise strategy for promoting activating and amplifying our most differentiated research. This leader will ensure Gartners highest-value content including Mission Critical Priorities (MCPs) Client Journeys Market Coverage Magic Quadrants and Critical Capabilities AI Content First Takes Take Two and enterprise themes is intentionally orchestrated across every client-facing channel to maximize client engagement commercial impact and business value.

The Managing Vice President Content Promotion will ensure Gartners best insights reach the right clients through the right channels at the right time. By creating a coordinated enterprise approach to content promotion this leader will help increase research consumption strengthen client retention improve commercial outcomes and reinforce Gartners position as the worlds leading authority for executive decision making.

What Youll Do:

The Managing Vice President Content Promotion will establish Gartners enterprise content promotion strategy ensuring our most important research is consistently amplified across Sales Service Marketing Conferences Public Relations digital channels and webinars.

• Lead and develop an organization of approximately 20 associates responsible for Gartners enterprise content promotion capabilities providing strategic direction coaching and operational leadership across the teams that manage our key distribution channels and activation programs.

• Define the enterprise strategy for promoting Gartners most strategic research assets ensuring every major piece of content receives coordinated high-impact activation across all client-facing channels. Ensuring our Vendor and AI content continue to set Gartner apart as the World Authority on AI.

• Establish a repeatable operating model that determines what content should be promoted where it should appear when it should be activated and how each function across Gartner contributes to its success.

• Partner closely with Sales Service Marketing Conferences Product Communications and Public Relations to create a synchronized promotion strategy that dramatically expands the reach and influence of Gartners research.

• Ensure Gartners highest-value insights are consistently surfaced throughout the client journey from digital discovery and marketing campaigns to sales conversations service interactions conferences media engagement and webinars.

• Identify Gartners highest-impact content using client demand signals performance analytics commercial insights and executive feedback to continuously optimize enterprise promotion priorities.

• Build scalable activation mechanisms that reduce reliance on manual coordination while ensuring Gartners strongest research is consistently promoted across the enterprise.

• Drive conviction across Sales and Service by ensuring frontline associates understand Gartners strongest positions and have the right content available at the right moments to create meaningful client conversations.

• Partner closely with the Content Strategy & Innovation Content Modernization Product and research leadership teams to ensure the enterprise promotion strategy evolves alongside Gartners research portfolio and client needs.

• Working through executive relationships and cross-functional leadership to align diverse organizations around a common strategy for maximizing the visibility consumption and commercial impact of Gartners research.

• Charts the course for how BTIs top content is positioned across the business proactively defining priorities and guiding sales and service leaders through the transformation rather than responding to inbound requests.

• Lead partner with GSSO on workstreams related to driving Sales and Service conviction in Gartner as the World Authority on AI. Ensuring our best AI content strong AI positions and top AI assets are well positioned for frontline associates and they are trained in how to drive those with clients.

• Partners closely with IPA analytics and customer insights teams to leverage demand signals performance data and CXO feedback to determine which content should anchor the enterprise activation ecosystem.
  

What Youll Need:

Professional Experience

• Bachelors degree in a relevant field (e.g. statistics business marketing data analytics); masters preferred.

• At least 15 years experience with a background in content enablement and a proven ability to step beyond coordination to provide expert-driven recommendations.

• Practice Leadership: Recognized as a practice expert with a background in content enablement and a proven ability to step beyond coordination to provide expert-driven recommendations.

• Holistic Deployment of Gartner Content: Demonstrate a deep understanding of Gartners content portfolio and deploy it strategically to empower C-level stakeholders and drive enterprise value. Possess a strong grasp of analyst workflows capabilities needs and authoring requirements to effectively engage with CoRs and analysts. Source select and utilize top content positions ensuring content enablement activities are seamlessly integrated into existing workflows.

• C-Level Engagement: Extensive experience understanding C-level executives with a strong grasp of their priorities needs and decision-making processes from both client and internal perspectives.

• Analytics-Driven Decision Making: Hands-on experience leveraging analytics platforms to inform content selection positioning and enablement strategies.

• Transformation Leadership: Experience shifting organizations from reactive order-taking functions to proactive strategic and expert-driven enablement models.

Technical Skills and Competencies

• Highly collaborative requiring exceptional strategic thinking executive influence systems thinking and a deep understanding of how executives discover consume and engage with research.

• Combines commercial acumen with enterprise leadership to ensure Gartners best content consistently reaches more clients creates greater business impact and reinforces Gartners position as the worlds leading source of executive insight.

• Gartner Ecosystem Mastery: Deep understanding of Gartners full ecosystem including research sales service and BTI leadership with a record of building strong cross-functional partnerships.

• Research Credibility & Judgment: High credibility in BTI research and insight creation with sound judgment to identify and promote the most differentiated and impactful content.

• Commercial Acumen: Strong commercial instincts and a clear understanding of what resonates with C-level leaders with the ability to elevate and amplify the most relevant insights across the organization.

• Executive Influence: Advanced influencing skills at the executive level capable of guiding senior sales and service leaders in alignment with BTI strategy through content transformation and strategic positioning shifts. Engages and influences executive management teams towards actionable solutions.

• Enterprise Activation Solutions: Demonstrated ability to design and drive scalable enterprise-wide content activation solutions that maximize impact while minimizing resource burden on analyst teams.

• Proactive Solution-Oriented Leadership: Proactively guides Sales and Service in alignment with BTI strategy drives toward actionable solutions and effectively engages/influences executive management teams (EMT and CoRs

• Training & Enablement Expertise: Ability to select position and embed the right training and enablement of assets ensuring priority insights are integrated into systems programs and client engagement strategies.

• Operational & Strategic Coordination: Exceptional operational and strategic coordination skills adept at aligning diverse stakeholders and managing complex distribution channels.

Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 20000 associates globally who support over 13000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner youll join a company at the very center of the AI revolution. Gartner has proactive objective guidance throughout clients AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. Youll have access to unmatched resources expertise and technology and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

Its an exciting time to be at Gartner with limitless opportunities to make a real impact grow your skills and build a lasting meaningful career in a field thats reshaping the way we operate. If youre passionate about AI and want to be part of a team thats guiding the leaders who shape the world Gartner is the place for you.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 208000 USD - 261000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO a 401k match up to $7200 per year the opportunity to purchase company stock at a discount and more.

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Job Requisition ID:108717

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