Manager, Social Media

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of for adventurous and curious people who want to explore experiment and innovate tocome up withthe best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100yearsand we believe the best is yet to come. Hasbro isseekingaculturally tuned-in strategically sharpManagerSocialMediatoown the social presence forseveralHasbros most iconic brands thinkthe kind of names that live on store shelves in living rooms and deep in pop culture.

TheManager willblend big-picture strategic thinking with hands-on content craft driving social innovation while keeping our always-on engine humming. This is a role for someone who thinks in moments moves fast and knows how to build communities that actuallycare..

Effective from the date that Hasbro opens its new Boston location this position will be onsite Tuesday Thursday at Hasbros new HQ location in Boston MA.

A day in the life as aManagerSocial Media:

Strategy & Execution

• Social innovation. Activelymonitorthe platform landscape emerging creator culture and competitor activity bringing forward-looking recommendations and test-and-learn opportunities to the team.

• Brand channel ownership. Lead end-to-end social strategy and channel management for 23 TGL&E brands across Instagram TikTok Facebook X/Twitter YouTube and emerging platforms owning the voice look and feel of each.

• Social Editorial as the editorial editor-in-chief for the brands voiceidentifyingmicro-trends within minutes anddeterminingif/how the brand should engage. Set the tone and standards for community engagement across owned channels fostering meaningful fan relationshipsmonitoringconversations and escalating when needed.

Campaign Development

• Big moment architect social-first strategies for cultural moments product launches tentpole campaigns and licensing activations pushing creative boundaries and driving social innovation.

• Always-on content production. Oversee and contribute to the development of always-on content calendars balancing brand storytelling product messaging entertainment integration and platform-native formats.

Cross-Functional Collaboration

• Global collaboration and with regional teams to adapt influencer and social programs for local markets.

• Cross-functional partnership. Serve as the social lead and connector across brand marketing licensing entertainment creative and analytics teams translating businessobjectivesinto compelling social executions and ensuring alignment upstream and downstream.

• Retail & social with product and merchandising teams to integrate social commerce features (like TikTok Shop or Instagram Shopping) with creator closely with Digital Marketing Communications/PR Legal and Consumer Insights to ensure alignment compliance andaccuratemeasurement.

• Mentorship. Partner with and provide guidance to the Associate Social Media Manager sharingexpertise elevating their work and modeling excellent creative and strategic judgment.

Measurement & Optimization

• Analytics and optimization. Own performance reporting for your brands tracking KPIs surfacing insights and using data to sharpen strategy content decisions and channel investment.

• Compliance and on industry trends FTC guidelines and platform changes to ensure best-in-class standard operating procedures for use across the team.

Whatyoullbring:

• 4-6 years of social media experience ideally in consumer brands entertainment or toys/games

• Proventrack recordof managing multi-brand social portfolios with measurable impact

• Deep platform fluency across TikTok Instagram YouTube and beyond

• Strong creative instincts you can brief it shoot it or write it

• Comfortable navigating matrixed orgs and building collaborative relationships

• Analytical mindset you know your way around social analytics tools and dashboards

• Genuine passion for pop culture gaming and the Hasbro world

• Strong communication project management and organizational skills.

• Ability to manage multiple projects simultaneously witha high levelof attention to detail.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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