Manager, Social Commerce

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency built for todays consumers. As the Modern Agency of Record it understands the nuances of todays attention landscape empowering brands to win attention drive relevance and deliver business results. Founded in 2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwide including Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los Angeles Mexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part of the VaynerX family of companies.

Overall Purpose: We are seeking an experienced Social Commerce Affiliate Manager to lead and grow affiliate and creator programs across TikTok Shop and emerging social commerce platforms for multiple client brands.

This role owns the creator affiliate journey end-to-endfrom strategy and recruitment through activation community management content development and performance optimization. Youll work directly with creators and cross-functional teams to build scalable affiliate programs that drive content engagement and revenue.

The ideal candidate is highly relationship-driven and equally comfortable developing affiliate strategy and analyzing performance. They understand how to translate brand objectives into creator programs that generate high-quality content and measurable commerce growth.

KEY AREAS OF RESPONSIBILITY:

Affiliate Strategy & Growth

• Develop and execute affiliate strategies aligned to client revenue content and creator growth goals
• Build creator cohort and programming strategies based on category audience product fit and performance
• Develop recruitment activation and retention strategies across the affiliate lifecycle
• Identify opportunities to increase active affiliates creator productivity content output and GMV
• Develop affiliate programming around product launches promotions incentives and key brand moments

Creator Recruitment & Development

• Identify recruit and build relationships with high-potential creators across TikTok and other social platforms
• Manage the end-to-end creator journey from outreach and onboarding through product education content creation and affiliate activation
• Develop targeted recruitment strategies for priority products campaigns and creator cohorts
• Identify and develop high-potential affiliates into long-term high-performing brand partners

Creator Community Management

• Build and maintain engaged creator communities across Discord and other communication channels
• Develop creator communications including product education collaboration opportunities campaign updates and platform news
• Lead webinars to educate creators on products incentives and new launches
• Create challenges GMV contests leaderboards incentives and other programs that drive creator participation and sales
• Serve as a key point of contact for creators and foster a strong ongoing relationship with the brand

Campaign & Content Execution

• Manage affiliate campaigns from creator selection and briefing through execution and reporting
• Manage product sampling and seeding strategies to maximize creator activation and content output
• Coordinate creator programming across launches tentpole moments promotions and other brand initiatives
• Partner with Shop Management LIVE creative media and client teams to maximize affiliate content across the broader social commerce ecosystem
• Identify high-performing content formats and product stories that can be scaled across the program

Performance & Optimization

• Analyze affiliate performance across GMV conversion content output creator activation retention and ROI
• Identify top-performing creators products content trends and cohorts to inform ongoing strategy
• Develop client-facing performance recaps with actionable insights and recommendations
• Continuously test and optimize creator cohorts recruitment tactics incentives and campaign strategies to improve performance

EXPERIENCE/KNOWLEDGE REQUIRED:

• 5 years of experience in social commerce affiliate marketing influencer marketing creator partnerships or e-commerce
• Strong understanding of TikTok Shop its affiliate ecosystem creator culture and platform mechanics
• Proven experience building and managing creator or affiliate programs at scale
• Experience across creator sourcing recruitment development and community management
• Strong understanding of creator content and what drives engagement and conversion on social platforms
• Demonstrated ability to drive and analyze commerce KPIs including GMV creator activation content output conversion and ROI
• Excellent communication and relationship-building skills with experience working across creators clients and internal teams
• Highly organized and comfortable managing multiple client programs in a fast-paced evolving agency environment

This position is currently designated as hybrid and is subject to the Companys workplace attendance and in-office work requirements as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion to disqualify a candidate from consideration withdraw a conditional offer of employment or terminate employment if it discovers a candidate provided false misleading or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race color religion creed sex (including pregnancy childbirth reproductive health decisions or related medical conditions) sexual orientation gender identity or expression national origin ancestry age disability genetic information marital status military status veteran status citizenship or immigration status (as permitted by applicable law) or any other characteristic protected by applicable federal state or local law.