Manager, Social & Activation

Ready to build whats next with one of the worlds most iconic brands

Why Join Subway

At Subway we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy accountability and a bias for action you will fit right in. We take the work seriously but we also know the best results come from teams that support each other celebrate wins and show up ready to build something better every day. This is your chance to be part of whats next.

About the Role:

The Manager Social Media (Paid & Content Creation) will be the engine powering Subways social media presence day-to-day - connecting culture content and conversion through best-in-class paid and boosted activations. Reporting to the Senior Manager of Social Media (with a dotted line to the Senior Director of Social and PR) this role leads the development and execution of Subways paid social and boosting strategy translating cultural trends and brand priorities into platform-native creative that drives performance and conversion. They will work hand-in-hand with our social agency creative partners and platform representatives to build test and optimize campaigns that fuel brand love business impact and measurable ROI. The Manager Social Media also serves as Subways in-house content creator while identifying emerging formats tools and cultural cues that help the brand stay ahead of the algorithm and at the center of conversation.

Responsibilities include but are not limited to:

• Paid Social Execution & Creative Strategy:
  • Lead the paid social creative strategy requirements and execution defining what great performance creative looks like for Subway and ensuring every asset is built to win in-feed
  • Lead the day-to-day execution of Subways paid and boosted social campaigns ensuring creative excellence cultural relevance and performance efficiency across all platforms
  • Partner with the Senior Manager and Senior Director Social Media to ensure paid content amplifies organic storytelling and creator activations driving cohesive cross-channel impact Manage campaign setup optimization and reporting with our social agency and internal media teams ensuring strong alignment with business and franchisee goals
  • Track analyze and interpret paid performance data (CPM CTR IPM) to identify actionable insights and opportunities for optimization

• Innovation & Testing
  • Help lead all of Subways social innovation tests owning test design execution and learnings that shape how the brand shows up across platforms
  • Collaborate with platform partners (Meta TikTok YouTube Snap etc.) through the media team to test new ad formats tools and beta opportunities that keep Subway at the forefront of innovation
  • Collaborate with the media team to co-lead ongoing paid social reporting and testing frameworks identifying what drives the highest impact across channels and audiences

• Content Creation
  • Serve as one of Subways in-house content creator producing short-form video photography and trend-driven content optimized for each platform
  • Work closely with creative and brand teams to ensure all assets are on-brand on-trend and optimized for boosting and performance
  • Manage production timelines shot lists and creative assets for nimble content creation ensuring Subway moves at the speed of culture
  • Partner with the creative agency to scale top-performing concepts into paid or boosted execution Maintain Subways in-house content library ensuring evergreen creative is properly tagged organized and available for reuse

• Reporting Dashboards & Insights
  • Own Subways social reporting software and dashboards including but not limited to Sprout Social and Brandwatch serving as the teams platform administrator and go-to expert
  • Use social dashboards (Sprout Social Brandwatch or equivalent) to connect paid performance with organic learnings fueling cross-team collaboration
  • Continuously refine creative targeting and spend allocation based on data to maximize ROI specific to boosting
  • Partner with analytics and Consumer Insights teams to provide clear actionable insights that inform future campaigns

• Crisis & Community Management
  • Serve as a first responder and field liaison during social or operational crises ensuring issues are escalated managed and resolved quickly in partnership with PR Guest Care and Field Operations
  • Monitor social sentiment and community feedback to identify potential issues before they escalate with ICUC and Consumer Insights
  • Partner with Field Marketing and Communications to develop real-time response frameworks and messaging that protect the brand and support franchisees
  • Maintain strong relationships with field teams to ensure consistent and coordinated communication across local and national levels during high-sensitivity moments

• Cross-Functional Collaboration
  • Collaborate with internal partners (Media PR Operations) to ensure Subways paid and boosted content supports key campaigns and brand priorities
  • Act as the connective link between creative development media execution and real-time optimization
  • Partner with the Senior Manager of Social Media to ensure every activation ladders up to Subways larger goals

Qualifications:

• Bachelors Degree in Marketing Advertising or related field required.
• 3-5 years of experience with social media channels.
• Comprehensive understanding of social media is a must
• Video content creation experience is a must
• Results-oriented self-starter and highly motivated
• Excellent written and verbal communication skills
• High attention to detail
• Ability to think creatively

What do we Offer

• Insurance Plans (Medical/Dental/Vision/Life)

• 401k

• Competitive Bonus

• Mobility Allowance

• Tuition Reimbursement

• Company Holidays

• Employee Resource Groups

• Volunteering time

• Many More

Actual pay is determined based on a number of job-related factors including skills education training credentials qualifications scope and complexity of role responsibilities geographic location performance and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

Subway uses technologyassisted tools to support our recruitment process. These tools strictly help organize and sort applications based on jobrelated qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process please let us know.

Job Details

• Pay Type: Salary

• Employment Indicator: Regular

Required Experience:

Manager