Manager, Shopper & Solutions Insights, Club & Grocery
Franklin, NH - USA
Job Summary
Job Description:
The Manager Shopper & Solutions Insights Club & Grocery leads shopper insights and analytics for club grocery and mass channels with a focus on shopper card data and
omnichannel behavior. Supports development of insights and solutions that drive performance across traditional retail environments. This role acts as the subject matter expert for shopper card and loyalty data across grocery club and mass channels
delivering robust analytics to support shopper insights and business decision-making. Partnering closely with Sr. Managers account teams and category teams this role ensures insights are aligned to retailer realities and business priorities. The role requires strong hands-on analytics combined with the ability to connect data to broader business questions and shopper behavior trends. Success is defined by delivering actionable insights supporting execution of recommendations and contributing to a consistent omnichannel understanding of shoppers across traditional retail environments.
What are we looking for
Minimum qualifications:
58 years in analytics shopper and consumer insights in CPG
2 years of experience with NIQ Data Impact Similarweb Profitero or Numerator
Strong hands-on experience with shopper card loyalty or retail sales data
Proven ability to conduct end-to-end analysis and translate findings into actionable insights
Experience combining primary research with behavioral data
Experience working cross-functionally with category sales or marketing team
Preferred qualifications:
Experience in CPG and grocery club or mass retail environments
Familiarity with merchandising shelving or in-store execution insights
Familiarity with modern analytics tools and AI-enabled workflows
What will be your key responsibilities
Conduct hands-on analysis of shopper behavior across grocery club and mass retail channels
Support development and execution of shopper learning plans integrating analytics and primary research
Build a comprehensive understanding of shopper behavior across channels linking data to business performance and primary research
Support shelving and in-store research translating insights into recommended merchandising and assortment solutions
Serve as primary expert on shopper card and loyalty data analytics driving capability adoption and application across the organization
Partner closely with retailer and category teams to align work to key customer needs and strategies
Collaborate with Category Insight teams to generate broader insights across departments to incorporate broader insights into solution development
Help translate insights into recommendations and support execution through brand and retail partners
Track progress and impact of recommendations and contribute to activation efforts
What can you expect from Mars
Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose driven company where were striving to build the world we want tomorrow today.
A strong focus on learning and development support from day one including access to our in-house Mars University.
An industry competitive salary and benefits package including company bonus.
Required Experience:
Manager
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.