Manager, Shop & Buy Website

Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.

In this position...

Are you passionate about building brands through connected digital experiences We are looking for a strategic results-oriented leader to set the direction for Fords website strategy creative execution and marketing technology deployment.

TheConsumer Web Manager (Discover/Shop)willbring Fordsvehicles to lifeonline by connecting business strategy customer insights and digital marketing execution. This strategic digital marketing leaderwill guide collaboration across Analyticsand Data User Experience Brand Marketing and Digital Product Management teams to create connected website experiences that engage prospects support the shopping journey and deliver measurable business value.

What youll do...

• Lead the translation of Product Brand Integrated Services and business priorities into integrated digital marketing strategies and campaigns that deliver measurable results across Fords Tier 1 consumer web experiences.
• Serve as the senior cross-functional lead across Product Brand Marketing Integrated Services Global Digital Media Communications Global Media & Partnerships Analytics & Data User Experience and agency partners to align website strategy messaging and execution.
• Own campaign planning and go-to-market execution for major launches product enhancements promotional moments incentives and targeted audience initiatives ensuring high-visibility programs are coordinated across owned and paid media.
• Direct agency creative teams in translating Fords brand and product stories into clear compelling Tier 1 digital assets that drive consideration engagement and conversion.
• Lead content strategy specialists in managing vehicle and feature content informed by consumer needs behaviors audience requirements and shopping-journey insights.
• Partner with Analytics and Data teams to advance test-and-learn plans across vehicle homepages and feature pages using performance insights to shape optimization and personalization recommendations.
• Translate complex program offer and audience data into accurate consumer-friendly messaging while establishing clear briefs and streamlined inputs that enable agency partners to execute efficiently.
• Apply agentic and generative AI tools to enhance content development improve workflow efficiency and support more personalized digital experiences.
• Monitor competitors emerging consumer behaviors and industry best practices and regularly translate digital marketing learnings into actionable recommendations for Ford leadership and partner teams.
• Own day-to-day core website operations maintaining alignment in tone messaging governance and delivery through agency leadership and cross-functional collaboration.
• Drive process improvements across internal Ford teams and external partners to strengthen operating discipline accelerate delivery and improve the quality and consistency of consumer-facing experiences

Youll have

• Bachelors degree in marketing communications or a related field required.

• Minimum of 10 years of professional experience in automotive brand marketing digital marketing or a related field.

• At least 10 years of progressively responsible digital experience including leadership of complex cross-functional initiatives.

• Strong knowledge of advertising technology search engine optimization (SEO) AI optimization and generative engine optimization (AIO/GEO) and web technologies and platforms including Adobe Marketing Cloud (AEM AAM Analytics and Target) and Salesforce.

• Experience advancing an integrated Content Supply Chain through agentic and generative AI rendering visualization 2D drawing image-editing and manufacturing tools to accelerate scalable content creation optimization personalization and delivery.

• Demonstrated leadership in setting direction mobilizing cross-functional teams and enabling the execution and measurement of large-scale consumer engagement and marketing initiatives.

• Strong program and project leadership skills with the ability to establish clear priorities governance and ways of working that empower teams and agency partners to deliver high-quality work efficiently.

• Proven ability to interpret complex business customer and performance data; identify meaningful patterns and actionable insights; and translate findings into clear strategic recommendations that guide marketing decisions and business outcomes.

• Exceptional storyteller with the ability to synthesize data insights and business context into compelling narratives and executive-ready presentations that align agency partners influence Ford leadership and drive action.

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115500-$218100.
Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.
Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role taking into consideration your qualifications and other relevant factors.

For more information on salary and benefits click here: sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

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