Manager, Service Marketing & Change Enablement

At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse talented people to join Alcon. As the Manager Service Marketing & Change Enablement you will lead service marketing commercialization strategic communications and organizational change initiatives that increase awareness readiness adoption and value realization for global service offerings and digital capabilities.

Based in Fort Worth Texas this onsite role partners across Service Operations Commercial Technical Services Digital Solutions Business Intelligence and regional organizations to develop go-to-market strategies value propositions launch communications stakeholder engagement plans and adoption frameworks. You will use customer insights adoption analytics performance metrics and executive reporting to identify barriers strengthen commercial readiness improve customer and user adoption and drive sustained utilization of service capabilities.

This is an exciting opportunity for a collaborative relationship-driven professional who can connect service marketing commercial strategy business transformation change management stakeholder communications field enablement and data-driven decision-making to deliver measurable customer and business outcomes.

In this role a typical day will include:

• Developing and executing global service marketing strategies that support Alcon service offerings digital solutions commercialization priorities and business growth objectives.
• Creating value propositions messaging frameworks promotional campaigns launch communications and field-facing or customer-facing collateral that drive awareness engagement and adoption.
• Partnering with commercial regional service operations technical and digital solutions teams to support go-to-market readiness and sustained utilization of service capabilities.
• Building adoption strategies and organizational change management plans that improve readiness address adoption barriers and support sustained behavioral change across teams and geographies.
• Defining and monitoring adoption metrics including user engagement feature utilization training effectiveness adoption rates customer satisfaction value realization and commercialization progress.
• Using performance analytics customer feedback market insights and business intelligence to identify trends risks opportunities and continuous improvement actions.
• Developing executive dashboards leadership updates newsletters transformation messaging launch materials and communication toolkits that create clarity and alignment.
• Conducting stakeholder analysis change impact assessments and readiness evaluations to identify adoption barriers and develop targeted communication training and reinforcement plans.
• Partnering with field and commercial teams to create sales enablement materials customer journey communications launch toolkits and feedback mechanisms that support service commercialization and customer adoption.

WHAT YOULL BRING TO ALCON:

• Bachelors Degree or Equivalent years of directly related experience (or high school 13 yrs; Assoc.9 yrs; M.S.2 yrs; PhD0 yrs)
• The ability to fluently read write understand and communicate in English
• 5 Years of Relevant Experience
• Visa Sponsorship: Not Available

Preferred

• Experience leading organizational change transformation adoption or change enablement initiatives.
• Proven success developing communication stakeholder engagement and adoption strategies that support implementation of new technologies services processes or business initiatives.
• Experience creating value propositions go-to-market strategies commercialization plans launch communications and customer-facing messaging.
• Demonstrated ability to influence and build alignment across cross-functional teams including commercial service digital technical and leadership stakeholders.
• Strong analytical capabilities with experience leveraging adoption metrics dashboards business intelligence customer feedback and performance data to drive business decisions.
• Excellent executive communication presentation and storytelling skills with the ability to simplify complex concepts for diverse audiences.
• Experience leading strategic initiatives product or service launches or enterprise-wide programs in matrixed organizations.
• Knowledge of customer adoption customer experience stakeholder readiness and change management best practices.
• Familiarity with structured change management methodologies project management practices or adoption frameworks.
• Experience within healthcare medical device life sciences pharmaceutical technology or other regulated industries.

How to Thrive at Alcon:

• Benefit from working in a highly collaborative and diverse environment where your contribution is valued.

• Alcon provides a robust benefits package including health life retirement paid time off and much more!

• Join Alcons mission to provide top-tier innovative products and solutions that enhance sight enhance lives & help others See Brilliantly!

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.