Manager, Product Marketing , SPRS

Does transforming how millions of businesses discover and succeed on Amazon excite you Would you like to own a core experience that enables hundreds of thousands of small medium and large businesses from around the world start their journey to sell on Amazon each year If so then we want to talk with you.

The Seller Acquisition and Education team is looking for a Product Marketing Manager to lead Performance Marketing. The performance marketing team orchestrates channels to attract engage and convert prospective third-party sellers globally through paid (e.g. paid search social ads) earned (e.g. agentic search) and owned channels (e.g. email webinars Seller University).



Key job responsibilities
In this role you will manage a team of marketers to drive top of funnel demand for selling on Amazon.

Target priority cohorts identifying where they discover Amazon and driving targeted campaigns addressing specific needs.

You are responsible for growing traffic that effectively converts optimizing for cost-per-registration conversion and GMS.

You will optimize channel mix and budget based on lifetime value run conversion experiments and build repeatable playbooks to share globally.

You will collaborate with product marketing to optimize experience content teams to develop compelling seller education and marketing materials and analytics teams.

Build attribution models accounting for multi-touch journeys and incrementality ensuring every marketing dollar delivers measurable seller acquisition impact.



A day in the life
You will work directly with tech and product teams WW to support new seller recruitment and success.
Passion for results and commitment to action-oriented analysis
Anything is possible attitude with creative problem-solving skills
Relentless focus on the customer and improving their experience
Strong performance marketing experience and operational excellence skills
Ability to thrive in a fast-paced ambiguous environment
Proven track record of making data-driven decisions to influence the prioritization of features that scale solutions globally
Experience communicating status risks and process changes to cross-functional stakeholders and leadership







- 6 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

- Experience working with multiple groups of stakeholders
- Experience in e-commerce digital products or entertainment industries
- Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting
- Experience identifying opportunities to integrate AI solutions into products and services to drive business value

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA SEATTLE - 157100.00 - 212600.00 USD annually
USA WA Seattle - 157100.00 - 212600.00 USD annually