Manager Product Marketing

Please follow the link to apply selecting Microchip Recruiter as your source:  Description:

Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit 16-bit and 32-bit microcontrollers 32-bit microprocessors field-programmable gate array (FPGA) products a broad spectrum of high-performance linear mixed-signal power management thermal management radio frequency (RF) timing safety security wired connectivity and wireless connectivity devices as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM) Serial Flash memories Parallel Flash memories and serial Static Random Access Memory (SRAM). We also license Flash-IP solutions that are incorporated in a broad range of products.

Microchip Technology Inc. has a Product Marketing Manager role opening. The successful candidate will own the strategic and tactical marketing responsibilities for a portfolio of FPGA products. This role is critical in defining product roadmaps driving go-to-market strategies managing product lifecycle and ensuring revenue and margin growth. The candidate will work closely with engineering sales applications and corporate marketing teams to position Microchips FPGA solutions competitively in the marketplace.

Key Responsibilities

• Product Strategy & Roadmap
  • Define and maintain product line strategy aligned with market trends and customer requirements.
  • Develop business cases for new FPGA products IP solutions and features.
• Go-to-Market Execution
  • Create and implement marketing plans including product positioning messaging and competitive differentiation.
  • Drive new product introductions (NPIs) including pricing forecasting collateral development and training.
• Competitive Analysis & Positioning
  • Conduct in-depth competitive analysis to understand market dynamics competitor offerings and pricing strategies.
  • Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
  • Provide competitive intelligence to sales teams and create tools for objection handling.
• Business Development
  • Identify and pursue new business opportunities in target markets and strategic accounts.
  • Collaborate with sales teams to develop account strategies and secure design wins.
  • Build relationships with key customers ecosystem partners and industry influencers to expand Microchips FPGA footprint.
  • Support negotiations for strategic partnerships and joint development initiatives.
• Cross-Functional Collaboration
  • Work with engineering to define specifications and prioritize features.
  • Support worldwide field sales and applications teams with tools training and competitive analysis.
• Market Intelligence
  • Analyze market trends customer needs and competitive landscape to guide product decisions.
  • Represent Microchip at industry events conferences and customer meetings.

Qualifications :

Requirements/Qualifications:

• Bachelors degree in Electrical Engineering or related field (MBA preferred)
• 12 years of relevant experience
• 5 years in semiconductor product marketing experience
• Proven track record in defining product strategies managing product lifecycle and driving business development.
• Strong technical understanding of semiconductor architectures and applications.
• Excellent communication presentation and negotiation skills.
• Ability to work in a global cross-functional team environment.

Additional Information :

Travel Time:

0% - 25%

Physical Attributes:

Feeling Hearing Other Seeing Talking Works Alone Works Around Others

Physical Requirements:

10% standing 10% walking 80% sitting 100% in doors; Usual business hours

Pay Range:

We offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay restricted stock units and quarterly bonus addition to these components our package includes health benefits that begin day one retirement savings plans and an industry leading ESPP program with a 2 year look back feature. Find more information about all our benefits at the link below:

Benefits of working at Microchip

The annual base salary range for this position which could be performed in the US is $91000 - $232000.*

*Range is dependent on numerous factors including job location skills and experience.

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.

For more information on applicable equal employment regulations please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

Remote Work :

No

Employment Type :

Full-time