Manager, Performance Marketing

Be Part of Whats Next

Turn data into growthand smart testing into measurable impact. AsManager Performance Marketing youll help shape and optimize paid acquisition strategies that connect Hearst Magazines brands and consumer businesses with audiences across channels.

About Hearst Magazines (Why Us)

Hearst Magazines portfolio of more than 30 iconic brands in the U.S. inspires and entertains audiences across all media platforms. We reach millions of readers and viewers each month across digital print video social and emerging platforms creating trusted content and experiences that connect with audiences wherever they are.

Key Responsibilities (What You Are Doing)

• Executepaid acquisition campaigns across Hearst Magazines portfolio supporting memberships email acquisition direct products and brand licensing.
• Manage and optimizecampaigns across social search and other acquisition channels including budgets bidding strategies audience targeting pacing and performance to drive efficient customer growth and maximize ROI.
• Leadcreative testing and audience experimentation in partnership with Creative including exploring AI-enabled creative development and emerging advertising opportunities.
• Analyzecampaign performance against established benchmarks and KPIs identifying opportunities to improve acquisition efficiency conversion rates ROAS and long-term customer value.
• Partnerwith Analytics to evaluate attribution incrementality and overall business impact translating findings into actionable recommendations for stakeholders.
• Collaboratewith Audience Growth Integrated Consumer Marketing Creative Product Lifecycle Marketing and Analytics to execute integrated acquisition strategies and support broader growth objectives.
• Overseecampaign setup QA budget tracking forecasting reporting and documentation while identifying new platforms capabilities audience strategies and industry trends worth testing.
• Coach and supportAssociate Managers in developing performance marketing expertise while fostering a collaborative culture centered on experimentation continuous learning and operational excellence.

Qualifications (What Were Looking For)

• 4 years of experiencemanaging paid media campaigns for a consumer business.
• Hands-on experience with Meta Google and other paid acquisition platforms with a strong understanding of campaign setup optimization and measurement.
• Strong knowledge of customer acquisition and performance marketing metrics including CPA CPL ROAS conversion rates and ROI.
• Experience managing paid media budgets and using performance data to inform campaign optimization and investment decisions.
• An analytical mindset with the ability to turn complex performance data into clear insights and actionable recommendations.
• Strong communication and collaboration skills with the ability to work effectively across creative analytical marketing product and other cross-functional teams.
• Strong organizational and project management skills with attention to detail and the ability to manage multiple campaigns and priorities.
• Curiosity and enthusiasm for experimentation AI-enabled marketing emerging platforms and continuous learning; experience coaching or supporting the development of colleagues is preferred.
• This role is based inNew York Cityand follows ahybrid schedule requiring four days per week in the office.

Benefits (What We Offer)

• Work with the Best:Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
• Grow Your Skills:Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
• Work-Life Harmony:Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging:Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First:Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
• Plan for Your Financial Future:Enjoy competitive financial perks including a 401(k) plan with a generous company match.

The base salary range for this role is$76000-$82400. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience skills qualifications and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.