Manager, Paid Social

About the Role:

Digital Marketing is a critical part of everyconsumerjourney but many companies only measure its impact on their digital approach to paid social optimization atOvativeGroupcantbe foundanywhere measure andoptimizepaid social campaigns at the enterprise level both online and clients are household names that span multiple industries including retail healthcare education CPG and hospitality.

TheOvativeGroupManagerPaid Social position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent fun and client success. The ideal candidatedemonstratesgreat critical thinking sophisticated understanding of the digital media landscape phenomenal client management and inspiring team leadership. Their role will play a pivotal role in helpingOvativecontinue our journey toward measuring andoptimizingpaid media to the true enterprise impact not solely ecommerce impacts.

Responsibilitiesof a Paid Social Manager:

Cross-functional strategy & thought leadership:

• Act as a subject matter expert for Paid Socialstrategies by continually evolvingOvativesapproach to best practices vetting and partnering withnew technologycompanies managing planning and execution tools and staying on top of emerging trends.

• Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals with a focus on retailers and omnichannel retail use cases.

• Support higher level cross-functional marketing strategy projects by providing deep mediaexpertise

• Understand and find synergies across digital channels within the client mix in partnership with other team members

Performance media management & execution:

• Lead day-to-day management and optimization of client paid social programs including:

• Campaign planningstrategyand plan documentation

• Campaign tactics and segmentation build-out and optimization

• Algorithmic bid platform and manual bidding strategy and optimization

• Test ideation planning and management

• Custom analysisreportingandinsights

• Creative management and trafficking execution

• Site and inventory management

• Manage privacy and evolving do-not-track trends directly or in partnership with other mediapartners

• Strategic partner management

• Build andmaintainteamprocess QA checklists and documentation that enable consistent scalable execution across clients and team members.

Client relationship management:

• Lead day-to-day management of clientpaid socialprograms including:

• Clearly defining programobjectives tactics and KPIs

• Developing and delivering client communication

• Build strategies for clients and lead tactical planning and execution

• Effectively manage& growclient relationship andestablishtrust andcredibility

• Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid socialchannels

Team leadership and employee development:

• Recruittrainand manage newOvativeteam members

• Foster a culture of opencommunication and 360-degree feedback

• Inspire your team and direct reports to reach their quarterly annual and long-term goals

• Design implement and continuously improve operating rhythms workflows and processes (e.g. status meetings intake prioritization QA documentation) that enable a high-performing and organized team.

Requirements:

• 5 years of experiencedirectly responsiblefor enterprise-level Paid Socialadvertisingprograms

• At least 1 year of experience managing direct reports

• Great communicationandextensive client management experience (internal or external)

• Proventrack recordof success driving strong positive results through the paid socialchannels

• Proven mastery of the following:

• Performance-based direct response marketing programs

• Execution withplatform UIs andad serving/ad tech

• External partner management

• Sound conceptual and analytical problem-solvingskills

• Exceptional attention to detail

• Demonstrated experience building and scaling team processes and organization including workflow design documentation and operating routines for paid media or digital marketing teams.

Preferred:

• Experience leading paid media programs for large-scale retailers omnichannel retail brands or eCommerce businesses including collaborationcrosschannelactivations

• Hands-on experience withRetail Media Networksactivations including planning activation and measurement.

• Strong digital agency experienceor digital lead on the client-side

• Previousexperience in performance marketing retail eCommerce etc.

• Bid technology platform experience