Manager, Paid Social
Chicago, IL - USA
Job Summary
At Publicis Collective we know tomorrows challenges wont be solved by todays solutions. Its why we support our teams with the resources and tools they need to continue redefining the future of marketing. Its also why clients rely on us to lead the way in connecting media data technology and teams by what matters most business outcomes.
Publicis Collectives consultative practitioners are catalysts for business growth and innovation were more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of whats possible.
As part of the global Publicis Media network were backed by the power scale and benefits of Publicis Groupe one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different There are three core values at the center of our approach that help us stay ahead curious open and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious rigorous self-disciplined and resilient in our pursuit of excellence.
If youre a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact we want to hear from you.
Lets shape the future together.
The Manager Paid Social is the day-to-day steward of social media campaign development and activation. This person will work closely with the brand experience and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks. The Manager is responsible for day-to-day management of a team of Analysts/Sr. Analysts including both project management to ensure timely delivery of all tasks and career development.
Thisposition is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.
- Direct and manage the daily workflow of all paid social campaigns including proposal development campaign activation & maintenance and post-buy recaps
- Assist in training mentoring and developing team members
- Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports including analysis for insights optimizations and future strategy development
- Adopt established account management standards and enhance campaign best practices
- Monitor the latest trends in social media including advertising formats channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
- Champion and facilitate communication and collaboration within the team and the agency
- Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
- Develop action plans for achieving and measuring social media success including setting key metrics measurement and optimization strategies
- Advocate the value of social media and help educate clients partners and internal teams on the latest developments and capabilities in this fast-growing media channel
- Provide oversight and direction to team of dedicated social media buyers
- Lead regular check-ins on campaign performance and track against KPIs
- Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
- Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
- 3 years of directly related experience working in paid social media campaigns
- Experience working with Facebook TikTok Snapchat and Reddit ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
- Understanding of traditional and interactive media planning elements
- Strong analytics organizational and communication skills
- Previous leadership/management experience is preferred
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
- Resourceful curious and motivated individual with an ability to work independently as well as in a collaborative team setting
- Strong organizational problem-solving and communication skills
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more