Manager of Digital Marketing

The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal so doing it serves as a partner with units across campus providing expertise in brand management strategic communication media relations digital and social media strategy website development content training and strategy print and online publications and videography and photography.

The Digital Marketing Manager reports to the Director of Digital Marketing and Communications and is responsible for executing measuring and optimizing integrated digital marketing and communications initiatives. The position leads digital marketing at the intersection of creative strategy and data analysis using audience and performance insights to strengthen Wesleyans brand and reputation and support Admission recruitment across web search email social media digital advertising and emerging channels.

The Digital Marketing Manager is both a hands-on marketer and a strategic partner to content creative web and social media colleagues. The manager turns data into clear recommendations about audiences content creative execution channel mix and investment; builds reliable reporting systems that support decision-making; and evaluates AI-enabled automated and business-intelligence tools with appropriate human validation and attention to privacy security accessibility and University policy.

Responsibilities include:

• Develop and implement integrated digital marketing strategies that align paid and organic activity with Wesleyans brand reputation and Admission recruitment goals partnering with web social media email editorial media relations video and creative colleagues to connect audience strategy content and channel planning around shared University Communications objectives.
• Plan launch manage and optimize paid campaigns across Google Ads Meta TikTok LinkedIn YouTube and other appropriate platforms; recommend channel mix targeting creative landing-page strategy and investment levels; monitor performance to identify opportunities or underperformance and implement timely changes; and manage budgets media plans forecasts pacing invoice documentation and vendor and platform relationships while evaluating efficiency and return on investment.
• Create campaign measurement plans and maintain consistent tracking standards including campaign naming UTM governance conversion definitions GA4 and Google Tag Manager events audience segmentation attribution assumptions and data-quality checks; design and assess A/B and multivariate tests for creative messaging calls to action landing pages email and audiences translating findings into clear recommendations.
• Lead cross-channel analysis and establish a regular reporting cadence using data from web social media paid media email and University systems (including GA4 Google Ads Sprout Social Salesforce Marketing Cloud and Slate); develop dashboards campaign readouts and leadership-ready reports that explain what the data shows its limits and what action should follow; and with Admission connect marketing engagement to recruitment milestones from awareness through enrollment while protecting individual privacy.
• Supervise the Social Media Manager setting priorities aligning organic and paid social media strategy with broader University Communications goals providing feedback and performance-data guidance and supporting professional development.
• Evaluate and implement AI-enabled analytics reporting automation forecasting and insight-generation tools validating outputs documenting methodologies and keeping human judgment central; monitor changes in digital advertising analytics privacy search SEO answer-engine and AI discovery and recommend practical pilots and process improvements; and ensure work follows Wesleyan brand standards and requirements for accessibility privacy data security records management and ethical use of data and AI.
• Perform other duties as assigned.

This position is required to work 100% on campus.

Minimum Qualifications

• Bachelors degree in marketing communications or a related field and at least seven years of progressively responsible experience in digital marketing integrated campaign management marketing analytics or a closely related field or an equivalent combination of education and experience.
• Demonstrated proficiency in social media platforms publishing and management tools content formats audience engagement practices and emerging trends to guide content development evaluate execution and provide informed direction to the Social Media Manager.
• Demonstrated experience using audience and performance data to inform creative strategy and optimize integrated paid and organic digital campaigns tied to measurable organizational goals.
• Hands-on experience with digital advertising platforms such as Google Ads Meta Ads Manager LinkedIn Campaign Manager TikTok Ads Manager or comparable tools.
• Demonstrated proficiency with GA4 and experience with Google Tag Manager Looker Studio or another business-intelligence platform and spreadsheet-based analysis.
• Strong analytical and critical-thinking skills including the ability to combine data from multiple sources identify limitations and turn findings into practical recommendations for marketing content and creative decisions.
• Experience using AI-assisted or automated tools for marketing analysis reporting optimization or workflow improvement with the judgment to validate outputs and protect sensitive information.
• Demonstrated ability to manage budgets vendors timelines and multiple campaigns simultaneously while maintaining accuracy and attention to detail.
• Excellent written verbal and visual communication skills including the ability to translate complex data into clear recommendations for creative content channel and leadership partners.
• Demonstrated ability to collaborate across creative content web social media and digital teams; influence and coordinate work in a decentralized organization; and supervise a direct report.
• Demonstrated commitment to work within a diverse environment and interact openly and respectfully with individuals of different backgrounds.

Preferred Qualifications

• Digital marketing or analytics experience in higher education Admission or enrollment marketing nonprofit communications or another mission-driven organization.
• Experience with Google Ad Sprout Social Slate Salesforce Marketing Cloud Supermetrics BigQuery or comparable platforms and data connectors.
• Experience designing or rebuilding cross-channel dashboards and automated reporting workflows using Looker Studio Power BI Tableau or emerging AI-enabled analytics tools.
• Experience with SEO answer-engine optimization content discoverability conversion-rate optimization and landing-page testing.
• Knowledge of digital accessibility privacy consent data governance and responsible AI practices relevant to marketing and communications.

Position is open until filled. For full consideration please apply by November 8 2026 when first review of applications will begin.

Applicants must submit a cover letter and resume.

All offers to external applicants are contingent on the candidates completion of a pre-employment background check screening to the satisfaction of Wesleyan University.

Wesleyan University located in Middletown Connecticut does not discriminate on the basis of race color religious creed age gender gender identity or expression national origin marital status ancestry present or past history of mental disorder learning disability or physical disability political belief veteran status sexual orientation genetic information or non-position-related criminal record. We welcome applications from women and historically underrepresented minority groups. Inquiries regarding Title IX Section 504 or any other non-discrimination policies should be directed toVice President for Equity and Inclusion Title IX and ADA/504 Coordinator.

Wesleyan University complies with the Clery Act and maintains records of campus crime statistics and security policies. Copies of Wesleyan Universitys Clery Act Report are available on request and online at is taken into consideration in the determination of salary offers.

Wesleyan offers a broad range of employee benefits and development opportunities including comprehensive group insurance plans wellness programs and incentives generous paid time off and retirement plans flexible work schedules and employee and dependent tuition programs. Benefit eligibility varies based on position type length of appointment and scheduled work hours. Temporary employees per-course visitors and all other part-time appointments including visiting faculty appointments that are scheduled for less than half-time work are generally limited to those benefits required by law.

Detailed information on the benefits of working at Wesleyan is located at: Experience:

Manager