Manager, Marketing
Santa Monica, CA - USA
Job Summary
We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
We are currently seeking a Marketing Manager who will handle product and marketing campaignstrategyfor multiple artists and projects across the IGA Miami roster. This job requires comprehensive communication and coordination internally and externallyin order tokeep projects moving forward whilemaintainingthe overallartistmessage and brand.
HowyoullCREATE:
Develop and execute full marketing plans and campaigns for single and album launches
Build customized marketing strategies that reflect each artists unique identity
Coordinate allfacetsof the label group tomaintainfocus and progress in relation to specific artists projects
Work in conjunction with artists managers and marketing team to createmaintain and evolve artist brands
Seek out andmaintainthe knowledge of each artist and their management teams processes goals and overall effortsin order tomaintaina cohesive and effective working relationship
Generate timelines of project needs and key dates/deadlines with all departments and oversee thetimelydelivery of those needs
Create and coordinatespecial eventsin conjunction with album releases specific tour dates and otherspecial events
Serve as key liaison for artist management and label
Brainstorm and produce big marketing ideasidentifythe best idea options and execute
Manage a high volume of communication - phone callsemailsand meetings
Design and oversee advertising campaigns
- Communicate the status ofartistsprojects routinely with the label staff
- Collaborate on end-to-end campaign strategy across streaming socials digital advertising creator marketing content D2C and live moments.
Develop audience growth strategies using fan insights consumption data and cultural trends.
Partner with Digital Marketing Audience Development Commercial Partnerships Creative Publicity A&R and International teams to maximize campaign impact.
Analyze campaign performance and translate insights into recommendations that improve future releases.
Identify emerging marketing opportunities across new platforms creators and fan communities.
Manage artist marketing budgets forecasts and campaign reporting.
Support artist development by building long-term brand strategies in addition to individual release campaigns.
Providedirectionto and manage Marketing Coordinator
Other responsibilities asrequired
Bring your VIBE:
Bilingual fluency in English and Spanish is required.
Degree in related field preferred
5 years of marketing experience in the music industry required
Organize prioritize and execute a wide range of tasks with heavy workloads and tight deadlines
A general knowledge of all departments within a label including:
Digital publicity A&R creativeproductionand promotion
Strong communicationand teamwork skills
Creativity and willingness tothink outside the box
Strong relationship management skills with artists managers
Passion for music culture and emerging trends
Excellent written verbal and presentation skills
Travel required
Perks Playlist:
Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical dental and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama Arizona Georgia Mississippi North Carolina South Carolina Tennessee and Utah.
Please note UMG is not enrolled in E-Verify in California and New York and cannot support employment of candidates whose employer must enroll in E-Verify for example candidates on STEM-OPT.
For more information please click on the following links.
E-Verify Participation Poster:English / Spanish
E-Verify Right to Work Poster:EnglishSpanish
Job Category:
Salary Range:
$70304 - $90000The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
Required Experience:
Manager
About Company
Universal Music Group is the world’s leading music company. We own and operate a broad array of businesses in more than 60 countries.