Manager, Marketing Operations

PS Job Title: Manager Marketing Operations

Work Place Flexibility: Hybrid

Legal Entity:Entergy Services LLC

Job Summary/Purpose

The Manager of Marketing Operations leads a team of marketing analysts and Salesforce Marketing Cloud engineers responsible for the tactical execution of customer communication strategies developed primarily by the Marketing Strategy group. This role serves as the critical bridge between strategy and execution ensuring that campaigns programs and regulatory communications are delivered accurately on time and at scale across utility service territories. The Manager oversees the day-to-day operations of the marketing technology stack drives continuous process improvement and fosters a high-performing team culture focused on quality accountability and customer impact.

Job Duties/Responsibilities

Team Leadership & Development

• Directly manage a team of marketing analysts and Salesforce Marketing Cloud engineers providing coaching performance management and professional development support
• Set clear team priorities workload balance and delivery expectations in alignment with Marketing Strategy group objectives
• Foster a collaborative solutions-oriented team culture that values data integrity technical excellence and continuous improvement
• Conduct regular one-on-ones performance reviews and career development conversations with direct reports
• Partner with HR and senior leadership on workforce planning hiring and talent development initiatives

Strategy Execution & Campaign Operations

• Translate marketing strategies and program briefs received primarily from the Marketing Strategy group into actionable execution plans for the operations team
• Oversee end-to-end campaign and communication delivery across email SMS and digital channels
• Establish and enforce intake prioritization and project management processes to ensure the operations team can efficiently absorb and execute on incoming strategy requests
• Serve as the primary point of contact between Marketing Operations and the Marketing Strategy group ensuring alignment on timelines requirements and deliverables
• Identify and escalate risks capacity constraints or execution gaps that may impact campaign delivery or compliance
• Co-develop execution approaches and contribute to marketing roadmap planning in partnership with the Marketing Strategy group and Marketing leadership

Platform & Data Oversight

• Oversee the health governance and performance of the Salesforce Marketing Cloud platform across all utility customer segments and operating companies
• Ensure marketing data integrity segmentation accuracy and compliance with CAN-SPAM TCPA and state PUC requirements across all outbound communications
• Partner with IT CRM and enterprise data teams to maintain reliable data flows between Marketing Cloud and upstream utility systems including CCS AMI OMS and billing platforms
• Champion adoption of platform capabilities automation and analytics tools that improve team efficiency and campaign effectiveness
• Own enterprise platform strategy and drive investment decisions in collaboration with senior leadership (Senior Manager)

Reporting & Performance Management

• Define and track key operational metrics including campaign delivery rates platform uptime execution cycle times and team productivity
• Partner with the Marketing Strategy group and senior leadership to report on program performance execution quality and operational health
• Drive a culture of measurement and continuous improvement using data to identify bottlenecks optimize workflows and elevate team output
• Present operational performance and strategic recommendations to VP-level and executive stakeholders (Senior Manager)

Minimum Requirements

Minimum education required of the position

Bachelors degree in business marketing or a related lieu of a degree an equivalent combination of education and relevant job experience will be considered.

Minimum experience required of the position

• 5 years of experience in marketing operations marketing technology or a related field.
• 2 years of people management experience with demonstrated ability to lead both technical and analytical team members

Minimum knowledge skills and abilities required of the position

Technical Skills:

• Solid understanding of marketing automation platforms with Salesforce Marketing Cloud experience strongly preferred
• Proven ability to manage multiple concurrent projects in a fast-paced deadline-driven environment
• Strong cross-functional collaboration skills with experience working alongside strategy IT and compliance stakeholders
• Familiarity with data governance privacy compliance and regulatory communication requirements
• Excellent written and verbal communication skills with the ability to translate technical concepts for non-technical audiences and business requirements for technical teams.

Any certificates licenses etc. required for the position

None

Other Attributes

Functional Knowledge

• Experience in a regulated utility energy or public sector environment
• Familiarity with utility customer data environments and platforms such as SAP IS-U Oracle CC&B or similar CIS/billing systems
• Exposure to demand-side management low-income assistance programs or rate case communications
• Experience with project management tools such as Jira Asana or Smartsheet
• Salesforce Marketing Cloud certification or demonstrated platform fluency

Problem Solving

• Critical Thinking & Analysis: Critical thinking and analysis skills to define problems gather and evaluate relevant data and customer insights and make data-driven decisions.
• Creative Problem Solving: Creative problem-solving abilities to approach customer experience challenges with innovation generate novel ideas and solutions and challenge the status quo to drive transformative change.
• Adaptability and Flexibility: Adaptability and flexibility to quickly adjust strategies plans and approaches in response to changing customer needs market conditions and organizational priorities while maintaining a solutions-oriented mindset.
• Systemic Thinking: Systemic thinking and resilience to understand the interconnected nature of customer experience address interdependencies and potential ripple effects and persist in the face of setbacks or resistance continuously learning and improving the approach.

Primary Location: Louisiana-New OrleansLouisiana : New Orleans
Louisiana : Baton Rouge
Mississippi : Jackson
Texas : The Woodlands
Job Function: Corporate
FLSA Status: Professional
Relocation Option: No Relocation Offered
Union description/code: NON BARGAINING UNIT
Number of Openings: 1
Req ID: 125145
PS Job Title: Manager Marketing Operations
Travel Percentage:Up to 25%

An Equal Opportunity Employer Minority/Female/Disability/Vets. Please clickhere to view the EEO page or see statements below.

EEO Statement:The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex gender sexual orientation gender identity or expression national origin age disability genetic information marital status amnesty or status as a protected veteran in accordance with applicable federal state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including but not limited to recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race color religion sex gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.

Accessibility:Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant employee or third party on his or her you are an individual with a disability and you are in need of an accommodation for the recruiting process please clickhereand provide your name contact number the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.

Additional Responsibilities:As a provider of essential services Entergy expects its employees to be available to work additional hours to work in alternate locations and/or to perform additional duties in connection with storms outages emergencies or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Know Your Rights: Workplace Discrimination is Illegal

The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please to schedule a time to review the affirmative action plan during regular office hours.

WORKING CONDITIONS:
As a provider of essential services Entergy expects its employees to be available to work additional hours to work in alternate locations and/or to perform additional duties in connection with storms outages emergencies or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.