Manager, Marketing (Flatiron)

Flatiron Books a division of Macmillan is seeking a Marketing Manager to join our team.

This is an exciting opportunity for an engaged and enthusiastic title marketer. You will oversee all aspects of developing and executing creative customized title marketing campaigns. This role reports to the Department Head the Senior Director of Marketing. You will work closely with editors authors agents and publicists on hardcover and paperback publications across a variety of genres including: mystery/thriller literary fiction commercial fiction womens fiction biographies and memoirs parenting self-help cookbooks and more. The ideal candidate must possess strong project and time management skills attention to detail and creativity.

What Youll Do:

Title-specific consumer marketing

• Develop and execute creative marketing campaigns for a wide variety of titles across genres to generate awareness and drive sales
• Develop advertising campaigns assigned titles and collaborate on ad copy creative direction vendor outreach and budget
• Strategize influencer marketing plans including ARC and finished book mailings influencer boxes paid and organic collaborations book club outreach and sweepstakes with partner brands
• Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and ratings and driving sales
• Work closely with the Marketing Assistant to develop cadence creative and messaging on organic and paid promotions across Flatiron Books social channels
• Attend weekly marketing meetings and title specific meetings with authors and agents

Industry marketing and sales support

• Plan and execute trade marketing campaigns including conducting bookseller mailings pitching bookstore and library book clubs assisting the Macmillan Events team with trade shows and working closely with the Macmillan Library Marketing team
• Manage the creation of sales assets including: in store merch materials and signage sell sheets promotional graphics preorder incentives and kits for accounts Edelweiss assets and account-specific requests as needed
• Communicate plans to sales team at bi-weekly sales meeting sales conference and as needed

Analysis and Reporting

• Maintain budget for assigned titles
• Present learnings from influencer and advertising marketing programs at title-specific post-mortem meetings
• Analyze learnings (ie ad reporting) to inform current and future campaigns accordingly
• Communicate campaign updates to authors and agents regularly

What Youll Bring:

• Excellent communication presentation and writing skills
• Strong understanding of influencer relationships the advertising landscape across a variety of adult readerships and how to reach consumer readers
• Results-oriented motivated resourceful and able to work independently
• Exceptional organizational skills with the ability to multitask prioritize and thrive in a busy working environment
• Ability to assess campaigns and pivot on strategy and execution accordingly
• Energy creativity and a passion for a wide variety of book genres in a fast-pacing evolving department
• 5 years marketing experience in trade book publishing
• College Degree or equivalent experience
• Basic InDesign Canva and Photoshop skills
• Photography skills a plus
• Google Business Suite knowledge
• Bachelors Degree

The salary range for this position is $70000 - $75000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group a large family-owned group of media companies headquartered in Stuttgart Germany. Holtzbrinck Publishing Groups publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books Farrar Straus and Giroux Flatiron Books Henry Holt & Company Macmillan Audio Macmillan Childrens Publishing Group The St. Martins Publishing Group and Tor Publishing the UK Australia India and South Africa companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company Holtzbrinck Deutsche Buchverlage includes among its imprints S. Fischer Kiepenheuer & Witsch Rowohlt and Droemer Knaur.

Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race color religion age ethnicity national origin sex sexual orientation gender identity or expression disability status physical ability neurodiversity genetic information protected veteran status family and economic status and background or any other characteristic protected by federal state or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.

Required Experience:

Manager