Manager, Marketing and Communications

ASPEN is seeking a Manager Marketing and Communications to manage and execute integrated multi channel marketing initiatives that support ASPENs mission programs products and services. This role manages ASPENs digital marketing operations including email marketing website social media paid digital advertising and analytics while supervising the Digital Marketing Coordinator.

The Manager Marketing and Communications will serve as a strategic advisor to the Director Marketing and Communications by providing data-driven recommendations identifying emerging marketing trends and contributing to long-term departmental planning. The Manager translates marketing priorities into effective campaigns ensures consistent branding and messaging across channels collaborates with internal stakeholders and external vendors and uses performance data to improve results.

About ASPEN

ASPEN is a global interprofessional community of dietitians nurses nurse practitioners pharmacists physicians physician assistants researchers scientists and other health professionals. We provide resources across every facet of nutrition support including clinical practice research and education.

ASPEN supports a hybrid work environment with both 100% remote staff and staff who periodically work in the Silver Spring MD office.

Primary Responsibilities

Lead ASPENs email marketing program by:

• Creating building testing and deploying email campaigns including segmentation list management and email best practices.
• Providing staff guidance and technical support on email formatting and deployment managing the email calendar and monitoring deliverability and campaign performance.
• Tracking key metrics (open rate click-through rate conversions engagement) using testing and analytics to improve results.
• Managing third-party list rentals including approvals scheduling HTML setup deployment and reporting.

Manage and maintain ASPENs website by:

• Serving as the website subject matter expert and primary contact for website and search vendors supporting staff with content development site structure and best practices.
• Ensuring content accuracy usability and alignment with organizational priorities while overseeing site structure navigation performance and updates.
• Maintaining a schedule of required updates (e.g. annual conference webinars certification) and coordinating timely updates with staff.
• Reviewing website analytics and applying insights to improve user experience while working with vendors to improve design and functionality.

Develop and manage ASPENs social media and paid digital advertising:

• Managing ASPENs social media strategy including content planning and messaging.
• Overseeing content development and scheduling through Hootsuite and supervising the Digital Marketing Coordinator.
• Managing paid Facebook and LinkedIn advertising campaigns including targeting execution and performance tracking.

Develop and execute ASPENs marketing strategies that align with strategic priorities and organizational goals by:

• Lead cross-functional marketing initiatives by collaborating with organizational leaders to identify marketing priorities establish campaign strategies and ensure alignment across departments.
• Working with staff and freelancers to develop messaging creative concepts and campaign materials that align with organizational priorities and branding.
• Managing campaign strategies including timelines deliverables and budgets to ensure coordinated on-time execution.

Manage ASPENs Malnutrition Awareness Week Ambassador Program by:

• Recruiting managing and engaging ambassadors including communications schedules and participation materials.
• Creating and updating Spread the Word materials and ensuring ambassadors have timely access to them. Managing the creation and distribution of the free webinar registration code for ambassadors.

Provide marketing support for ASPENs annual conference by:

• Supporting all phases of the conference including session proposals grant applications abstract submissions awards and travel grant applications registration Know Before You Go emails and daily and post-conference communications.
• Developing promotional conference materials including award recipient videos general session scripts/slides day-by-day marketing slides and other materials.
• Managing the conference mobile app including vendor coordination content collection and onsite updates. Coordinating award winner photographs on-site.
• Executing live social media posts during the conference.

Manage ASPENs Google Analytics account by:

• Ensuring tracking and reporting are functioning properly. Overseeing monthly and quarterly analytics reports with the Digital Marketing Coordinator.

Manage ASPENs Google ads accounts by:

• Maintaining ongoing ads on Google Ad Grants (free) account.
• Creating and managing paid Google Ad campaigns as needed.

Perform other duties as assigned.

Position Requirements

• 6-8 years of marketing or digital marketing experience.
• 5-6 years of supervisory or project leadership experience.
• Experience managing integrated multi-channel marketing campaigns.
• Bachelors degree in marketing communications or related field.
• Association experience is highly desirable.

Qualifications

• Excellent written and verbal communication skills.
• Strong writing editing and proofreading skills (thorough knowledge of English grammar technical scientific and medical writing styles along with use of proofreaders marks).
• Experience leading organizational branding initiatives.
• Strong project portfolio management skills.
• Exceptional attention to detail and accuracy in all aspects of work.
• Ability to quickly learn comprehend and apply new information technologies and processes.
• Ability to think creatively to solve problems handle multiple projects determine priorities and meet deadlines. Experience using data to drive strategic decisions.
• Strong interpersonal skills with the ability to collaborate effectively and work independently.
• Experience balancing multiple organizational priorities.
• Working knowledge of HTML for email marketing.
• Experience with email marketing platforms (Informz/Higher Logic) content management systems (WordPress) marketing analytics tools (Google and Awario) and membership databases (Impexium) or experience with similar platforms preferred.
• Experience with basic graphic design photography and video editing.

Salary and Benefits

• This is a full-time salaried position starting at $82000 based on experience.

ASPEN offers a comprehensive benefits package including health dental and vision insurance retirement plan paid time off and more.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 10 lbs.
• Ability to travel to the ASPEN Annual Conf

Our Commitment to Diversity Equity Inclusion & Belonging

Nonprofit HR is committed to fostering and maintaining a work environment where diversity equity and inclusion (DEI) are fully integrated into everything we do for the benefit of our employees and the clients that we serve. To fully realize our goal we prioritize our understanding of the complexities of DEI within our workforce to inform our approach to talent management. We believe that this guides how we do our work advise our clients to operationalize DEI and position our content and educational opportunities help strengthen the talent management capacity of the social impact sector.

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