Manager, Licensing Business Development-Mobile Gaming

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

As Hasbro accelerates its global expansion in mobile gaming we are seeking a driven Business Development Manager to help grow our Mobile Gaming Licensing business. This high-impact role will focus on bringing Hasbros iconic brands and IP to life through best-in-class mobile gaming experiences. The position reports to the Director Mobile & Casino Licensing.

You will play a critical role in the mobile gaming team identifying evaluating structuring and closing partnerships with leading mobile game developers and publishers worldwide unlocking new revenue streams and expanding Hasbros presence across the mobile gaming ecosystem.

This is a hybrid role based in Renton WA three days a week in office OR effective from the date that Hasbro opens its new Boston location this position will be onsite Tuesday - Thursday at Hasbros new location in Boston the interim this position will be onsite Tuesday - Thursday at Hasbros HQ in Pawtucket RI or at the Hasbros temporary location in Boston MA

A day in the life as a Manager Business Development - Digital Licensing:

Drive Business Growth

• Identify evaluate and secure new mobile gaming licensing opportunities across Hasbros portfolio of brands and IP including full-game licenses and limited-time in-game integrations.
• Build and maintain a robust pipeline of high-potential mobile game developers publishers and strategic partners.
• Drive revenue growth through the acquisition of new licensing partnerships and the expansion of existing relationships.
• Represent Hasbro at major industry events including Pocket Gamer Connects GDC Tokyo Game Show Gamescom and other key conferences to identify and cultivate new business opportunities.

Partnership Development & Deal Execution

• Lead the end-to-end business development process for self-generated mobile gaming partnerships including partner identification outreach pitching commercial structuring negotiation and contract execution.
• Structure and negotiate mobile gaming licensing agreements including revenue-share models minimum guarantees milestone payments and long-term strategic partnership frameworks.
• Negotiate with senior stakeholders at leading game developers and publishers.
• Evaluate opportunities based on strategic fit commercial potential product quality and market opportunity.

Market Expertise

• Serve as a subject matter expert on the mobile gaming landscape including player trends genre performance monetization models live-service operations and emerging market opportunities.
• Monitor competitive activity industry developments and platform trends to inform licensing strategy.
• Identify opportunities to expand Hasbro brands into new genres audiences and business models.

Cross-Functional Collaboration

• Partner closely with Brand Franchise Product Legal Finance and Marketing teams to evaluate and execute mobile gaming opportunities.
• Ensure all licensing partnerships align with franchise strategies brand standards and long-term business objectives.
• Collaborate with internal stakeholders throughout the deal lifecycle from opportunity assessment through launch and ongoing business management.

Licensee Management & Growth

• Manage mobile gaming licensees to drive strong business performance compliance and long-term partnership success.
• Review partner performance business plans live-service strategies and revenue forecasts.
• Conduct regular in-person meetings with partners to identify opportunities for expansion including new titles geographic growth live-service initiatives and additional licensing opportunities.

What Youll Bring:

• 5 years of experience in business development licensing partnerships or commercial roles within the mobile gaming industry.
• Proven track record of sourcing negotiating and closing mobile gaming licensing publishing or strategic partnership agreements.
• Experience working with mobile game developers publishers and/or entertainment IP owners.
• Strong client-facing experience with the ability to represent Hasbro professionally and effectively.
• Deep understanding of the mobile gaming ecosystem including development cycles publishing models monetization strategies and live operations.
• Strong commercial negotiation and deal-making skills.
• Experience structuring licensing agreements revenue-sharing models and partnership frameworks.
• Strong analytical financial and strategic thinking capabilities.
• Ability to influence and collaborate across cross-functional and global teams.
• A proactive commercially driven approach with demonstrated ability to originate and close high-value mobile gaming partnerships.
• Exceptional relationship building and stakeholder management skills
• Passion for mobile gaming digital entertainment and building franchises through engaging player experiences
• Strategic thinking combined with strong execution skills and a proven ability to close details.

Preferred Qualifications

• Experience licensing entertainment consumer brands or gaming IP into mobile games.
• Established network across leading mobile game developers and publishers.
• Experience working with globally recognized brands or franchises.
• Knowledge of international mobile gaming markets and platform ecosystems.

#WIZARDS

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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