Manager Global Brand Development & Marketing

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

TheManager Global Brand Development & Marketing helps develop marketing strategies brand building efforts and best-in-class consumer executions for our priority toy and game brands and products. The Manager Global Brand Development & Marketing will partner with internal cross-functional teams and business teams including commercial retail data and analytics product PR media social creative design and development as well as external agencies partners and retailers - allin an effort topresent something our brands and products to our consumers in unforgettable ways. We are looking for someone who brings passion energy and a healthy willingness to be bold and take risks in ways that help our brandsstand out.

Effective from the date that Hasbro opens its new Boston location this position will be onsite Tuesday Thursday at Hasbros new HQ location in Boston the interim this position will be onsite Tuesday Thursday at Hasbros HQ in Pawtucket RI or at Hasbros temporary location in Boston MA.

A day in the life of aManager Global Brand Development & Marketing:

• Responsible fortranslationofbrand strategyinto integrated go-to-market plans for assigned brands and priority productsinclusive ofobjectives positioning target audiences and channel mix.

• Execute campaigns acrossretail media digital and social creator PR events and more in close partnership with Senior Managers cross-functional teams and agencies.

• Lead day-to-day programexecution with internal and external partners keeping work aligned onbrief and moving forward.

• Write clear effective briefs and support creative development and asset production from concept through delivery and localizationleveragingAI where appropriate

• Deliver region-ready assetstoolkits and calendars that enable adoption and adaptation at speed whilemaintainingbrand cohesion.

• Trackand measure againstKPIssynthesize learnings and support optimization recommendations to improve impact.

• Manage project timelines budgets and deliverablesfor assigned initiatives ensuring executional excellence and on-time delivery.

• Partnerwith regional marketing teams and key accountsto ensure local insights retail moments and channel realities are reflected in plans and executions.

• Work closely with Brand Creativeto ensure visual and tonal consistency across platforms activations and content.

• Stay curiousand proactivelyidentifynew formats platforms and cultural moments that help our brands connect authentically with consumers.

• Prepare clear updates recaps and presentationsthat communicate plans progress and results to stakeholders.

Whatyoullbring:

• Education:Bachelors degree in marketingor related field. MBAa plus

• 5 yearsinintegrated consumer marketing/brand management with provencampaign/brand activation Game or Licensing experience a plus thoughis not arequirement.

• Data-driven mindset: We pair art with science and are driven by data and consumer insights. This role needs to review insights pull out key learnings and action against them.

• Team player:We are stronger together and thrive when we share and build ongood ideas.

• Storyteller:Ability toorganize andsharesophisticated information in a compelling way using story to persuade an audience.

• Channel knowledge:Have knowledge of key marketing channels including digital marketing and mediaecomm social YouTube PR and retail.

• Organizationand detail orientation:The details matter when it comes to executing with excellence especially as every team member will be expected to manage multiple projects at a time.

• Relationship builder:Strong leadership and networking role works with many cross-functional teams and strong daily communication with our partners is a key to success.

• Business management:Proficiencyin project management Microsoft Officeand budget management.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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