Manager, FIeld Marketing

STRATEGIC DIRECTION

Infuse global and national Red Bull priorities strategies and philosophy into field activities focusing on building a local presence for our global brand.

Ensure a deep understanding of consumers across various fields throughout the region forming the foundation for local idea generation and execution.

Define ideas and programs that build brand image and increase understanding of product functionality at the local level working closely with regional and national Sports Culture and Brand Marketing teams.

Lead regional market intelligence efforts by sharing insights including consumer trends and competitor activity with regional and national teams.

Work in partnership with regional sales teams to build mental and physical availability across On Premise Off Premise and New Business environments ensuring the product is within arms reach at every field marketing activity.

Work cross-functionally to manage internal and external requests in line with annual business plan priorities.

At the moment the playgrounds knowledge of Red Bull is limited to publicly available information or information that you have provided in this chat.

PREMIUM APPEAL OF LOCAL PRIDE

Create and support local key events scenes and marketing opportunities that align with Red Bulls brand values and are relevant to the local consumer and media landscape with a focus on participation.

Ensure that every consumer experience with the brand is positive by paying close attention to detail and delivering premium execution at events and all other field marketing activities.

Keep both the consumer and the brand in mind for every initiative and ensure we communicate with consumers in the most effective and efficient way.

Add value to selected third-party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes.

Build a top-quality network and sustainable relationships with key influencers in the region including local authorities; local sport fitness and culture opinion leaders relevant to our target audience; entrepreneurial communities; and local media outlets such as TV radio print digital and social media.

Collaborate with Sports Marketing teams to incorporate Red Bull athlete activations into plans and build effective 360-degree plans to amplify reach.

Continually reapply global national and regional best practices whenever and wherever appropriate.

Collaborate with regional sports event marketing teams to leverage the Event Vehicle program in the right way to excite and surprise consumers.

MARKETING INNOVATION

Understand the latest generational trends by staying close to consumers and engaging with networks across different scenes.

Involve the local team in generating field ideas and leverage their personal university lifestyles to identify technology- digital- and social-driven consumer trends early.

Create new and innovative ideas that bring the brand to life by tapping into local networks scenes and opinion leaders. Execute these ideas with the right balance across the four pillars of the marketing mix using your knowledge and ownership of the region while aligning with global and national priorities.

Ensure that digital and social media are at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities with Sales Marketing and Red Bull Media House.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Act as a role model by consistently demonstrating Red Bulls values and maintaining a motivating inspiring tone of voice.

Source hire train and manage Field Marketing Specialists (FMSs) who are aligned with the brand embody the Red Bull attitude and are a strong fit for their field environments.

Coach FMSs on sourcing hiring and training Student Marketeers while approving every new hire.

Set regional objectives and clear goals for FMSs to ensure accountability for key deliverables and conduct ongoing mid-year and end-of-year performance reviews.

Provide ongoing coaching and support to help FMSs achieve their objectives. Regularly assess and identify their development needs working closely with the Head of Field to ensure the appropriate support and actions are in place.

DRIVING EFFICIENCIES

Implement and maintain an efficient logistics system for warehousing and infrastructure ensuring the appropriate tools and management processes are in place to support local needs and achieve a premium presentation.

Develop and manage the regional budget in collaboration with the Head of Field and the regional marketing team.

Continuously identify cost-saving opportunities and operational efficiencies for the company within the region.

Manage field expenses and general administrative tasks.

Build strategic mutually beneficial partnerships with brands organizations and networks that provide added value through expertise connections products funding or facilities.

Qualifications :

3 years of marketing experience.

People management experience with a proven track record of hiring training and motivating teams.

Experience working with commercial teams including general sales or trade marketing.

Proven background in negotiation and budget management.

A connector with excellent communication and networking skills able to open doors and inspire people around an idea.

Strong leadership planning and project management skills.

Continual awareness of consumer trends and insights including digital trends university life and movement patterns with a strong understanding of EPC culture in sports and the regional cultural landscape.

A creative marketer with strong brand understanding and a focus on innovation capable of putting new ideas into practice.

Ability to multitask and work effectively in cross-functional teams with different objectives and personalities.

Excellent oral and written communication skills including presentation and training abilities.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary for this position is $85600 - $128400 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time