Manager, Digital Ecosystem Performance
Dearborn, MI - USA
Job Summary
We made history and now we work to transform the future for our customers our communities and our families. Youll see your work on the road every day helping people move freely and pursue their dreams. At Ford you can build more than vehicles. Come build what matters.
In this position...
As the Manager Digital Ecosystem Performance youll be the go-to voice for understanding how new Ford and Lincoln owners experience and engage with our digital ecosystem from the moment they activate the Ford & Lincoln App through years of ownership. Youll go beyond reporting what happened to uncovering why it happened and whats likely to happen next giving the business the foresight to act before problems show up in the numbers. Partnering across strategy product marketing customer experience and finance teams youll turn customer behavior into clear actionable insight that shapes how Ford grows engagement conversion and value across the ownership journey. Your work will directly influence how confidently and quickly Ford can make decisions that improve the customer experience and the business.
Responsibilities
What youll do...
Lead the analysis of monthly customer cohorts specifically new Ford and Lincoln buyers to understand how they engage with the Ford & Lincoln App from activation through renewal.
Build a clear data-driven view of customer behavior across the ownership journey including feature adoption offer response paid conversion and retention.
Spot early signals that predict future outcomes like which customers are likely to convert renew or disengage so the business can act ahead of the trend.
Partner with forecasting and business teams to identify where performance is tracking to plan and flag risks or opportunities early.
Define and standardize the key metrics and success measures used to evaluate engagement conversion retention and customer value across the organization.
Turn complex customer data into clear recommendations that guide strategy marketing campaigns and investment decisions.
Build executive-ready dashboards scorecards and business narratives that give leaders visibility into customer and business performance.
Collaborate with analytics data engineering product marketing and finance teams to continuously improve data quality and forecasting accuracy.
Qualifications
Youll have...
Bachelors degree or equivalent combination of education and experience.
7 years of experience in business strategy business intelligence customer analytics performance management consulting finance or a related field.
Experience analyzing customer cohorts lifecycle behavior conversion funnels or retention trends.
A track record of building KPI frameworks scorecards dashboards or executive reporting that drives business decisions.
Strong analytical and critical-thinking skills with the ability to turn data into clear actionable recommendations.
Experience partnering with cross-functional teams across business analytics product marketing finance and technology.
Strong communication and storytelling skills with the ability to simplify complex analysis for varied audiences.
Demonstrated ability to influence decisions and build alignment across teams without formal authority.
Some travel may be required.
Even better you may have...
An MBA or advanced degree in Business Analytics Economics Engineering Data Science or a related field.
Experience supporting a digital product mobile app subscription or connected-services business.
Background in cohort analysis churn or retention modeling trial-to-paid conversion or customer segmentation.
Experience building forecast models or early-warning indicators to track performance against plan.
Familiarity with connected vehicle platforms automotive ownership journeys or app-enabled customer experiences.
Experience connecting customer behavior to revenue or business outcomes in partnership with Finance or commercial teams.
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
This position is leadership level 6 and ranges from $115500-$218100.
Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.
For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid
#LI-RR1
Required Experience:
Manager
About Company
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