Manager, Advanced Analytics
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.
TheManagerof Data Science is responsible forsupportingadvanced audience developmentanddata and technology enablementtodriveclient is both strategic and hands-onworking with largeindividual- andtransaction-level datasets to design and deliver best-in-class data science solutions that enable clients to identify targetengage and measureaudiences with precision and scientistmust be able to translateacross technical and non-technical stakeholdersin both directions: fromclientrequirementstoinnovativedata sciencesolutionsand fromquantitativeresultstobusiness-relevant actionable insights.
Navigateacomplex multi-source data environment and creatively identify appropriate datasets and methodologies for ever-changing client questions
Monitor data quality and maintain data science pipelines for client data assets including 1PD and 3PD
Develop deploy and maintainMLandAI workflows for identifying and targeting relevant audiences including propensity/classification models as well asunsupervised clustering/segmentation
Develop and execute novel methods of analyzing audiences such ascustomer profiling customer journeys purchase predictions/recommendations etc.
Collaborate with strategyteamsto translatetechnicaloutputs into relevant business insightsand recommendationsthat can be surfaced in a variety of settings fromclient-facing discussionstodashboards
Collaborate with analytics teams to developand implementtesting frameworksfor closed-loop audience measurement
Implementatest-and-learnagendato continuously refinedata-drivenmedia tacticsenablingrapid optimization
Proactivelyidentify and pursueopportunitiesfordeveloping new capabilities demonstrating end-to-end project ownershipfrom ideation through deployment
Contribute to data science team- and practice-building initiatives e.g. presenting case studies in cross-functional forums creating collateral around data capabilitiesandpursuing internal research projects
Document and share optimized reusable code with data science colleaguesusing Git
Continuouslyinnovatestaying current withthe latest technological developmentsand applying them tocurrent workflows
Deliver timely accurate outputsaligned with client- and agency-defined best practices
3years ofdata scienceexperiencewith consumer data; marketingagencyexperiencepreferred
Degreein Statistics Data Science or other quantitativefields
Deeptheoretical and practicalunderstanding of statistical/ML techniques and experimentaldesign
Hands-on experience with granular disaggregated data particularlybehavioralconsumer datasets and/or media logs;engagement with publisher walled gardens (AMC ADH etc.) a plus
Advanced proficiency with SQL for big dataanalyticsand Python forproduction-ready workflow development
Experience with Databricks or similar platforms e.g. Snowflake BigQuery Redshift
Experience building agentic workflows and integrating AIsolutionsintoexisting data and tech stacks
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
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Required Experience:
Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
