Manager, Creative Strategy

The Manager Creative Strategy leads the strategic creative direction development and execution of high-impact marketing campaigns designed to drive customer acquisition and revenue growth. This role operates at the intersection of marketing strategy creative development and performance media leading a team that translates business priorities and customer insights into compelling campaign narratives and high-performing creative across paid media and direct response channels.

Key Responsibilities

• Serve as a lead partner to Marketing Strategy and Demand Generation & Lifecycle Marketing teams translating business priorities target segments and customer insights into scalable campaign frameworks messaging strategies and creative approaches.
• Lead the creative and messaging strategy for integrated campaigns across the customer journey in paid media CRM eCommerce direct mail and email channels partnering closely with creative agency resources to deliver compelling and differentiated customer communications.
• Establish campaign themes messaging hierarchies value propositions and creative direction that drive consistency across channels while optimizing creative for channel-specific performance.
• Oversee the development and execution of creative assets across paid media and direct response channels providing clear strategic direction to maximize customer engagement response conversion and overall campaign effectiveness.
• Lead and mentor a team responsible for creative strategy execution and campaign asset development providing strategic direction coaching and development while fostering a culture of innovation accountability and continuous improvement.
• Manage creative production budgets including forecasting spend management and resource reallocation to support marketing priorities and business objectives.
• Lead structured creative testing and experimentation developing test-and-learn strategies that identify opportunities to improve messaging offers creative formats and campaign performance.
• Partner with Analytics and Media teams to evaluate campaign and creative performance translate data and insights into actionable recommendations and continuously optimize creative effectiveness.
• Establish and manage end-to-end campaign development processes from strategic briefing and concept development through production and launch balancing effective collaboration quality and speed to market.
• Serve as a key cross-functional marketing partner across Product Marketing Brand Media CRM eCommerce and Analytics teams to ensure alignment on campaign strategy messaging creative direction and execution.
• Manage creative agency relationships and provide clear strategic direction feedback and performance expectations to ensure creative work aligns with campaign objectives and business priorities.
• May perform other duties as assigned.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities duties and skills required.

Qualifications :

Education & Experience

• Bachelors degree in Marketing Communications Advertising Business or a related field.
• 10 years of experience in marketing creative strategy campaign development or a related discipline preferably within performance marketing customer acquisition or demand generation environments.
• Demonstrated experience developing integrated creative and messaging strategies across paid media CRM eCommerce email direct mail and other direct response channels.
• Experience leading creative teams and/or managing creative agency partners through full-funnel campaign development and execution.

Skills & Competencies

• Strong expertise in creative and messaging strategy including value proposition development messaging hierarchies calls-to-action offer strategy and conversion-focused communications.
• Demonstrated ability to translate marketing strategies business objectives audience insights and customer needs into clear and compelling creative strategies.
• Strong understanding of performance marketing and the role of creative in driving customer acquisition engagement conversion and revenue growth.
• Proven ability to develop and execute creative test-and-learn plans and translate results into actionable campaign optimizations.
• Ability to interpret campaign data customer insights and performance analytics to inform creative and messaging decisions.
• Strong leadership and people management skills with the ability to coach develop and provide strategic direction to team members.
• Strong agency and stakeholder management skills with the ability to provide clear creative direction and constructive feedback.
• Demonstrated ability to manage multiple campaigns priorities budgets and deadlines in a fast-paced environment.
• Strong cross-functional collaboration and influencing skills.
• Excellent written verbal and presentation skills.

Preferred Qualifications

• Masters degree in Marketing Communications Advertising Business or a related field.
• Previous people leadership experience in a creative strategy performance marketing demand generation or integrated marketing environment.
• Experience in the telecommunications industry or another subscription-based consumer-focused industry.

Physical Demands & Work Conditions

• Work is primarily performed indoors from a home or company office environment with regular use of a computer telephone and other standard office equipment.
• Occasional travel may be required for agency meetings production activities internal meetings or other business needs.
• Standard business hours generally apply with occasional evening or weekend availability required during critical campaign launches production schedules or other business-critical activities.

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Additional Information :

WHY JOIN US

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte NC. We prioritize hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for our hybrid workforce. At Brightspeed we have roles that are designated as remote hybrid office or field-based depending on the position business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why Because Brightspeed recognizes the value of finding the best talent for the job wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical emotional and financial health. Brightspeed offers a comprehensive benefit program including competitive medical dental vision and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work everyone is better as a result. A diverse team helps us be fierce advocates for more accessible inclusive and high-quality internet because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process please contact to initiate the accommodations process. 

For all applicants please take a moment to review our Privacy Notices:  

• Brightspeeds Privacy Notice for California Residents
• Brightspeeds Privacy Notice

Remote Work :

Yes

Employment Type :

Full-time