Manager, Content SEO Programs

Imagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. At Apple inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best on the Apple Store Online team we are responsible for Apples largest store. Our main goal is to deliver a magical personal digital experience where customers can shop buy and learn everything Apple wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store it takes extraordinary people and we are looking for someone to help us do extraordinary the leader of our Content SEO team youll define and direct how Apples products are discovered in organic search by millions of people worldwide. Youll build and grow a high-performing team set the strategic direction for content optimization across Apples digital ecosystem and partner with senior leaders across Marketing Merchandising and Product to make search a core input to how we tell Apples story.

We are looking for an experienced people manager to lead our Content SEO Program. Youll direct the activities of a functional area managing a team responsible for content optimization strategy across multiple product lines and business areas. Youll navigate highly complex ambiguous and fast-moving priorities while developing your teams careers driving measurable business impact and influencing senior stakeholders across the organization.

Lead the creation and ongoing operation of an always-on AI Search optimization program defining the strategy workflows and success metricsnBuild and grow a team of Content SEO program managers coaching for career growth and an inclusive culturenOwn the content SEO strategy and long-term roadmap across Apples marketing site and online storenPartner with senior leaders across Merchandising Product Marketing and Marcom to make search a core input to Apples contentnDefine and own the content SEO strategy and long-term roadmap across several of Apples digital platforms including Apples marketing site and online storenLead a team responsible for developing content strategies that optimize Apples presence across AI platforms and AI-powered search experiences (e.g. AI Overviews conversational search answer engines)nBuild hire mentor and grow a team of content SEO program managers setting clear goals providing regular feedback and fostering an inclusive culture that supports career growth and diverse perspectivesnLead cross-functional collaboration with content merchandising product marketing and Marcom leaders to ensure SEO is integrated into all content efforts and product launchesnEstablish frameworks standards and processes for content optimization that scale globally across metadata content structure internal linking and semantic markupnManage executive relationships inside Apple and stay current with search engine and AI platform developments

Minimum of 10 years of experience with SEO for a global brand or digital agencyn4 years of experience directly managing SEO content or program management teams including experience developing and calibrating talentnExperience with AIO / GEO / AEO and optimizing content for AI-powered searchnSolid experience leading complex cross-functional content programs across multiple product lines or business areasnIn-depth knowledge of the latest content SEO best practices across all significant worldwide search enginesnProficiency in SEO tools such as Google Search Console Profound seoClarity and Ahrefs

13 years of experience with SEO preferrednExperience working in the technology and/or e-commerce industrynExperience building or scaling a content SEO function at a large matrixed organizationnTrack record of building diverse inclusive teams and developing talent into future leaders