Manager, Content
New York City, NY - USA
Job Summary
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.
Lead a team responsible for the development and production of branded projects for multiple accounts and change the way brand messaging is delivered to consumers to meet and exceed client business objectives. Drive content expertise and work closely within a team dedicated to specific product categories.
The role requires a person who is passionate about media content creative production and the details that go into taking a program concept from ideation to implementation.
Strategic Entertainment Marketing: From Concept to Execution
- Develop targeted marketing programs to deliver clients goals and objectives which includes: responding to client requests for proposals providing idea generation recommending appropriate marketing programs partners and media outlets securing client approval negotiating deals and formulating appropriate budgets and timelines
- Interface with the marketplace to build partnerships and relationships with key content developers publishers and vendors
- Oversee a team providing guidance and support to foster growth and creative thinking
Trend-spotting & Creative Thinking
- Identify consumer trends and think originally about clients industry in conjunction with clients brands
- Understand consumer trends relevant to specific brand categories (e.g. food trends)
- Maintain knowledge of industry news and developments conduct brainstorms for a variety of brand teams and apply entertainment solutions to marketing needs
Team Player
- Work in a fast-paced environment with a diverse group of individuals client accounts vendors/partners and liaise between buying planning and the creative community
- Guide programs through legal process and ensure all deliverables meet agency and client legal requirements
- Oversee a variety of projects simultaneously and be a supportive player on other teams projects
- Develop ownership of an assigned client category; understand brand goals create a development plan and provide updates to manager clients and peers
- Supervise producers in delivery of status reports timelines budgets meeting summaries and case studies
- Minimum of 3 years of digital activation and production experience within an advertising agency production company promotional agency network or digital company; established contacts/relationships within said marketing communities is ideal
- Excellent communication skills (written and verbal)
- Proven experience writing presentations creative briefs summaries of industry news and/or POVs
- Strong editing and proofreading skills
- Superb presentation abilities
- Awareness of consumer trends and insights
- Knowledge of overall brand positioning
- Superior organizational skills ability to lead cross-functional teams and oversee execution of numerous projects simultaneously
- Exposure to working with creative teams and senior management
- Strong client relationship skills and ability to strategically think from a clients perspective
- Ability to think conceptually and to translate those concepts into actionable plans to drive clients businesses forward
- Entrepreneurial approach to finding and securing new opportunities
- Proven experience in construction of marketing programs and exposure to contract negotiations (for marketing programs)
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
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Required Experience:
Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more