Manager, Commercial Strategy

Job Description:

About the Role

Manager Strategic Demand Leadership (Commercial Strategy) is responsible for leading the commercialization of marketing initiatives and demand-driving strategies for assigned Better for You brands. This role serves as a critical link between Sales Marketing Revenue Growth Management Finance and Supply Chain translating consumer insights and business opportunities into channel and customer plans that deliver profitable
sustainable growth. The ideal candidate combines strategic thinking analytical rigor and strong cross- functional leadership to drive business performance and bring brand strategies to life in the marketplace.

What Youll Do
Lead the commercialization of brand and innovation initiatives for assigned Better for You brands across channels and customers.
Translate consumer shopper and market insights into effective channel and customer growth plans.
Drive annual sales strategies that deliver net sales volume profit and market share objectives.
Identify business risks and opportunities and develop solutions to optimize performance across go- to-market channels.
Serve as the voice of the customer developing channel strategies and leading AMPS (Availability Merchandising Pricing and Space) initiatives.
Partner cross-functionally to develop new pack formats customer solutions and growth opportunities.
Lead the development and execution of customer-specific programs promotions and activation plans in partnership with internal teams and external agencies.
Collaborate with Sales Finance and Demand Planning teams to improve forecasting accuracy and revenue management outcomes.
Manage budgets monitor business performance and deliver results that contribute to divisional financial goals.

What Youll Bring
Bachelors degree in Business Marketing Supply Chain or a related field.
5 years of experience in CPG marketing commercial strategy demand planning or related business functions.
Experience developing consumer and customer strategies go-to-market plans and promotional programs.
Strong analytical and problem-solving skills with the ability to connect strategy to execution.
Knowledge of revenue growth management forecasting and S&OP processes.
Exceptional communication collaboration and influencing skills across functions and organizational levels.
Proven ability to lead cross-functional teams and manage multiple priorities in a fast-paced environment.
Strong commercial acumen with a passion for driving growth and delivering business results.
Experience within the Better for You food beverage or broader consumer packaged goods industry preferred.

The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.