Manager, Commercial Marketing

This is whereyour work makes a difference.

At Baxter we believe every personregardless of who they are or where they are fromdeserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today tomorrow and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together our community is driven by a culture of courage trust and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations and we hold each other accountable for delivering exceptional results.

Here you will find more than just a jobyou will find purpose and pride.

Your Role

The Manager Commercial Marketing Digital Health will develop and execute downstream marketing initiatives that drive awareness customer engagement product adoption and commercial growth across the digital health portfolio. This role will translate product strategies customer needs and market insights into effective sales enablement integrated campaigns content product launches and customer engagement programs.

The Manager will partner closely with Sales Product Management Marketing Communications Medical Affairs Regional Marketing R&D Services and other teams. The ideal candidate can simplify complex healthcare technology concepts manage multiple priorities and combine strategic thinking with hands-on execution in a fast-paced matrixed environment. Are you ready to be the next marketing leader on our Digital Health team

What youll be doing:

• Developing and executing downstream marketing plans product launch activities and commercial programs that support portfolio objectives customer adoption and growth.

• Creating sales enablement tools including presentations messaging guides solution overviews customer collateral objection-handling resources competitive materials and training content.

• Partnering with Sales to identify field needs support customer engagements address adoption barriers and improve commercial effectiveness.

• Leading campaign ideation and development including audience definition messaging value propositions content requirements channel strategies and activation plans.

• Developing clear compelling content that communicates the clinical operational financial and IT value of digital health solutions.

• Conducting downstream Voice of Customer activities through customer interviews site visits advisory activities industry events and collaboration with customer-facing teams.

• Translating customer feedback into actionable recommendations for commercialization messaging adoption programs and future product strategies.

• Monitoring competitors market dynamics customer needs healthcare technology developments and industry trends; convert insights into field guidance and marketing recommendations.

• Ensuring marketing materials are accurate consistent appropriately reviewed and aligned with product positioning and business priorities.

What youll bring:

• Bachelors degree in Marketing Business Healthcare Communications or a related field required; MBA or relevant advanced degree preferred.

• Experience in digital health healthcare IT software connected medical devices SaaS medical technology or complex B2B technology strongly preferred.

• Demonstrated experience in downstream commercial product or integrated marketing.

• Experience developing sales enablement campaigns messaging customer-facing content product launches or related commercial programs.

• Strong understanding of segmentation targeting positioning value proposition development customer insights competitive intelligence and campaign measurement.

• Excellent written verbal presentation project management and organizational skills.

• Ability to translate complex technical and healthcare concepts for clinical operational financial and IT audiences.

• Demonstrated ability to collaborate and influence across a complex cross-functional organization.

• Experience in digital health healthcare IT software connected medical devices SaaS medical technology or complex B2B technology strongly preferred.

• Ability to travel up to 30% of the time.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter we are committed to equitable pay for all employees and we strive to be more transparent with our pay practices. The estimated base salary for this position is $112000to $154000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors all of which are subject to change. Individual pay is based on upon location skills and expertise experience and other relevant factors. For questions about this our pay philosophy and available benefits please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one as well as insurance coverage for basic life accident short-term and long-term disability and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP) with the ability to purchase company stock at a discount and the 401(k) Retirement Savings Plan (RSP) with options for employee contributions and company matching. We also offer Flexible Spending Accounts educational assistance programs and time-off benefits such as paid holidays paid time off ranging from 20 to 35 days based on length of service family and medical leaves of absence and paid parental leave. Additional benefits include commuting benefits the Employee Discount Program the Employee Assistance Program (EAP) and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our additional information regarding Baxter US Benefits please speak with your recruiter or visit our Benefits site: Benefits Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race color religion gender national origin age sexual orientation gender identity or expression protected veteran status disability/handicap status or any other legally protected characteristic.

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Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please click on the link here and let us know the nature of your request along with your contact information.

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