Manager, Advertising Operations
New York City, NY - USA
Job Summary
The Technology & Activation Group (TAAG) is a team of Digital Marketing technology operations and measurement professionals supported by best-in-class technology and expertly-designed procedures.
We are looking for a Marketing Technology Manager with expertise in the fields of marketing technology media performance management and measurement and ad operations. The individual we are seeking will be confident with senior agency executives and clients and clear in delivering our agency point of view and recommendations. They must have the ability to translate business data requirements into technical solutions develop measurement strategies and manage key relationships with digital media technology operations data and research partners building best-in-class capability within Publicis Collective.
Manage daily intake and workflow processes including JIRA tickets traffic sheets taxonomy handoffs revisions approvals and SLA adherence.
Maintain QA accuracy for trafficking details tags URLs macros platform IDs and documentation before handoff.
Partner with media account teams to support and represent the Technology & Activation capability.
Work with media team leads to understand account needs and align Technology & Activation support.
Assign team resources across accounts based on workload and priorities.
Support training onboarding and development for Technology & Activation team members.
Create clear concise documentation that outlines processes and requirements.
Ensure account teams understand and properly use existing platforms and technologies; coordinate vendor training when needed.
Identify gaps or pain points in current technology usage and communicate them to platform partners.
Provide POVs and help implement new or underutilized product features.
Collaborate with account strategy and analytics teams to apply technology to client needs (execution insights measurement).
Act as a central point of contact between account teams and technology partners when evaluating new tools for client use.
Help develop team capabilities to provide POVs and resources for new technologies.
Support the team in designing solution approaches for new technology opportunities.
Assist in developing training materials for new technologies.
Contribute to architecting solutions for client needs when existing technology does not address them partnering with internal or external teams as needed.
Share perspective on ad and marketing technology trends with internal teams and clients.
Support account teams in developing tech and operations roadmaps within client lines of business.
Stay current on emerging tools and ensure teams are using appropriate solutions.
3-5 years of experience in digital media (agency or publisher side)
Experience with training and development as the role involves both doing your work and supporting others on the team in their pursuit of excellence
Experience with digital platforms knows the ins-and-outs of second-and third-party vendors ad servers of all stripes (display video social mobile) Tag Management Systems (GTM Adobe Signal etc.) and/or VVF vendors (viewability verification and fraud prevention)
Our clients are primarily Google CM360 Flashtalking andInnovidusers so please tell us about your ad server experience especially in self-service capacity. Alsodontbe shy about yourexpertisewith floodlights rich media etc.
Knowledge/experience with Google Marketing Platform and Mobile Measurement Platforms like BranchAppsflyer Firebase and Kochava
Experience with Conversion API implementation across different social platforms
Skills in QAing ad tags and conversion tags in a browser environment or tag diagnostic tool are key
Proficient in Microsoft Office suite particularly PowerPoint and Excel
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
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Required Experience:
Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more