Manager, Ad Operations

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Hasbro is building a world-class internal media organization and ad operationsisbeing built from the ground up. AsManager Ad Operations you will be the founding owner of this function: a hands-on campaign trafficking and QA specialist who not only runs day-to-day operations but also designs and stands up the systems standards and workflows thatdontyet exist. As part of the Media Center of Excellence (COE) you will define how ad operationsworksat Hasbro writing the playbook from scratch while ensuring every campaign launches accurately and runs flawlessly across Hasbros media ecosystem.

You will be in the details every day building campaignsvalidatingtracking and ensuring everything runs correctly across platforms and ad servers which may include Campaign Manager 360 Meta Google Ads DV360 and Amazon.

Effective from the date that Hasbro opens its new Boston location this position will be onsite Tuesday Thursday at Hasbros new HQ location in Boston the interim this position will be onsite Tuesday Thursday at Hasbros HQ in Pawtucket RI or at Hasbros temporary location in Boston MA.

A Day in the Life of a Manager Ad Operations:

Build the Function

• Stand up Hasbros in-house ad operations function from the ground up designing the workflows SOPs QA frameworks and tech stack (ad servers tracking architecture verification tools and workflow tooling) thatdontyet exist.
• Define naming conventions campaign taxonomy and governance standards from scratch creatinga single sourceof truth andbuildthe documentation and playbooks that will scale the function as the team grows.
• Establish vendor platform and partner relationships and partner with leadership to shape the operating model and lay the foundation for future hires.

Campaign Trafficking & QA

• Traffic campaigns across platforms and ad servers (CM360 Meta Google Ads DV360 Amazon) managing UTM structures pixels and tags (Floodlight 1x1) and clean naming conventions with pre-launch checks before every go live.
• Own QA across creative landing pages tracking tags and placements validatingthat adsrenderand track correctly across environments and devices and implementing brand safety and verification tools (DoubleVerify IAS).
• Troubleshoot and resolve tracking issues pixel fires and data discrepancies end to end.

Delivery Reporting & Vendor Coordination

• Pull delivery reports comparing actual vs. planned vs. billed activity andidentify investigate and resolve pacing or billing discrepancies.
• Partner with Finance and analytics teams on reconciliation and data validationmaintainingcleanaccuratereporting inputs.
• Manage IO creation vendor specs timelines and approvals to keep campaigns on schedule.

Operational Excellence

• Own and continuously improve SOPs for trafficking QA and tracking reducing manual effort and staying current with platform changes and ad tech best practices.
• Build strong working relationships across media buying analytics creative and finance serving as the teams reliable resource for campaign execution and troubleshooting while managing multiple campaigns simultaneously.

• 8 years of experience in ad operations campaign trafficking or digital media operations.
• Bachelors degree or equivalent combination of education and relevant experience.
• Demonstrated experience building or standing up processes workflows or functions from the ground up comfortable operating with ambiguity and creating structure where none exists.
• Practicalproficiencywith ad serving platforms (Campaign Manager 360 Google Ad Manager) and major media buying platforms.
• Working knowledge of tracking implementation (pixels tags UTMs Floodlight) and measurement fundamentals.
• Experience selecting implementing oroptimizingadopstooling and tracking infrastructure.
• Familiarity with brand safety and verification tools (DoubleVerify IAS).
• Strongproficiencyin Microsoft Excel for data validation and reporting.
• Familiarity with project management and workflow tools (Airtable Adobe Workfront or equivalent).
• Strong attention to detail and ability to manage high-volume campaign execution.
• Effective communication skills for coordinating with internal teams and vendors.
• Experience working in an agency or in-house media team preferred.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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