Lifecycle Marketing Specialist

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks

• Map customer and franchisee journeys across all three brands and identify where lifecycle investment will have the greatest business impact.
• Pinpoint the moments that drive revenue from acquisition through retention reactivation and customer growth.
• Design lifecycle program architecture for each brand defining audience timing channel mix success metrics and optimization opportunities.
• Identify opportunities to engage customers and franchisees through customer portals and other in-platform messaging touchpoints.
  
  

• Write clear on-brand content across email SMS direct mail customer portals social channels and franchisee communications.
• Design routine creative assets in Canva while confidently evaluating agency and designer work for quality effectiveness and brand consistency.
• Build and configure campaigns in CRM and marketing automation platforms such as HubSpot Salesforce or comparable platforms.
• Manage suppression frequency consent and audience rules to maintain channel health and deliver a positive customer experience.
• Schedule and publish content across owned channels ensuring campaigns launch accurately and on time.
• Use AI tools such as Gemini Claude Code Claude Design ChatGPT and similar platforms to accelerate ideation drafting editing and analysis while maintaining strong editorial judgment brand voice and high-quality output.
• Plan and sequence lifecycle touchpoints across channels to create a cohesive customer and franchisee experience without unnecessary overlap.
  
  

• Track the performance metrics that matter to the business including repeat purchase rate lifetime value reactivation revenue and franchise prospect conversion.
• Partner with the Marketing Performance Strategist on attribution and the Marketing Growth Specialist on program-level analysis.
• Run programs as a continuous test-and-learn cycle retiring what is not performing and putting more behind what is.
• Report lifecycle outcomes to the team and senior leadership in revenue terms.
  
  

• Contribute lifecycle programs to the integrated marketing and communications calendar owned by the National Marketing Manager.
• Sequence lifecycle work alongside PR moments and brand campaigns so the customer and franchisee experience reflects one consistent story.
• Translate franchisee success stories and brand campaigns into lifecycle programs that drive measurable outcomes.
  
  

• 57 years of progressive experience in lifecycle marketing CRM marketing email marketing or a comparable owned-channel discipline.
• Demonstrated experience running lifecycle programs end to end including strategy segmentation copy creative build and measurement.
• Strong copywriting skills with experience creating email SMS or direct mail content in a clear brand voice.
• Working creative skills in Canva or comparable tools with the ability to produce on-brand assets without depending on a designer for routine work.
• Hands-on experience with at least one CRM or marketing automation platform such as HubSpot Salesforce Marketo or similar with the ability to learn new platforms quickly.
• Strong creative judgment with the ability to evaluate copy design and visual assets for clarity effectiveness and brand consistency.
• Experience scheduling and publishing content across owned channels using content management or publishing platforms.
• Demonstrated understanding of revenue-based lifecycle metrics including repeat rate LTV reactivation revenue and attributable program revenue.
• Self-starter mindset with strong accountability and ownership of work and outcomes.
• Comfortable working in a PE-backed environment where functions are held accountable to business outcomes.
• Familiarity with deliverability consent management and compliance in regulated channels including CAN-SPAM TCPA and CASL preferred.
• Background in B2B B2B2C or franchise marketing models preferred.
• Experience marketing to a franchisee or partner audience in addition to end customers preferred.
• Visual design fluency beyond Canva including confidence with Adobe Creative Suite preferred.
• Collaborative spirit with appreciation of diverse perspectives.
• Bold passionate tenacious and curious mindset not afraid to explore new ideas and challenge the status quo in pursuit of better solutions.
  
  

• A vibrant international environment in a continuously growing company with many professional and personal development opportunities.
• Extensive training and development opportunities within the group.
• A multicultural organizational structure and team.
• Competitive health and welfare offerings including Medical Dental Vision Paid Time Off volunteer time off 401(k) with company match EAP and Health Savings Accounts with company contribution.
• Hard work collaboration humanity fun and laughter. We are a small passionate driven and highly collaborative team that is fully invested in the success of our company and value contributions from each member.
  
  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

At Fortidia we empower businesses to grow through innovative marketing print and business solutions. As the parent company of leading brands like AlphaGraphics PostNet and World Options we support entrepreneurs and organizations of all sizes with the tools technology and expertise they need to succeed.

Our approach blends creativity data-driven strategy and operational excellence to deliver meaningful results for our customers and franchise partners. We are passionate about helping businesses connect with their audiences streamline their operations and unlock new opportunities for growth.

At Fortidia our people are at the heart of everything we do. We foster a collaborative forward-thinking culture where ideas are encouraged careers are developed and impact is recognized. Whether supporting local communities or driving global initiatives we are committed to making a differencefor our customers our partners and each other. We believe theres a place for everyone to grow. Whether youre just starting your career looking for your next big opportunity or ready for a change we offer a variety of roles to match your goals.