Lifecycle Marketing Manager

Reporting to the Senior Marketing Manager - Growth & Lifecycle Marketing the Lifecycle Marketing Manager owns the strategy execution and measurement of the lifecycle marketing for residential and small commercial prospects across the United States and Canada engaging leads from initial inquiry through to sales role designs and orchestrates sophisticated multi-touch journeys within automation platforms. Drawing on customer campaign and engagement data it delivers increasingly relevant personalized communications that accelerate conversion shorten the sales cycle and unlock greater value from existing acquisition doing so it brings dedicated ownership and rigor to nurturing activity currently handled manually inconsistently or as a secondary within the Marketing team this role partners closely with lead generation sales and analytics partners to build a repeatable measurable nurturing capability that turns generated demand into sales-ready youll do: Develop own and evolve the lifecycle marketing strategy for residential and small commercial prospects across the United States and Canada with the objective of increasing conversion accelerating sales readiness enhancing engagement and maximizing return on investment. Design build launch and maintain automated triggered and behavior-based email and SMS journeys through the marketing automation platform. Support lifecycle programs for multiple initiatives identify and improve lifecycle gaps journey leakage points and conversion campaign strategies customer insights and business objectives into effective personalized nurture communications journey maps messaging frameworks content requirements and customer experiences. . Partner with the Insights and Analytics team to develop audience segmentation strategies and identify new personalization opportunities as customer data technology and platform capabilities mature. Create reusable templates modular content assets and standardized journey components that improve scalability consistency and speed to the strategy and ongoing optimization of lifecycle programs within the marketing automation platform partnering with Marketing Operations for configuration and governance. Coordinate lead handoff processes follow-up expectations and feedback loops with Sales to ensure timely engagement and continuous improvement in lead conversion and monitor lifecycle marketing KPIs including engagement sales acceptance opportunity creation sales-cycle progression conversion rates and revenue contribution. Develop and execute a structured testing and optimization roadmap across subject lines content offers timing cadence channels segmentation strategies and journey logic. Partner with internal teams and agency partners to develop integrated demand generation and lead management strategies. Coordinate lifecycle journeys across paid media traditional media websites landing pages email SMS remarketing and sales outreach channels to deliver a seamless customer experience. What you bring:Bachelors degree in Marketing Business Communications Analytics or a related field Marketing Cloud certification or equivalent marketing automation platform certification preferred57 years of experience developing lead nurture lifecycle CRM email or marketing automation -on experience with Salesforce Marketing Cloud including Journey Builder and Email Studio building automated segmented and triggered customer supporting both U.S. and Canadian marketing programs preferred Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening. Work Location:Candidates must be located in the Eastern or Central Time Zone in the US to be expected annual salary range for this role is $a year. This position is also eligible for an annual incentive program. Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills experience and qualifications geographical location as well as market and business at Superior Plus Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process we encourage you to connect with us at to let us know how we can enhance your experience.