Lifecycle Marketing Manager

About the role

Were hiring a Lifecycle Marketing Manager to join our Product and Lifecycle Marketing this role youll design and optimize lifecycle programs that engage retain and grow members across their entire journey with Chimefrom top of funnel through long-term retentionwith a clear focus on driving growth revenue and member lifetime value (LTV).

This is a role for a holistic business-minded marketer rather than a single-channel specialist. Youll think in terms of segments experiments and outcomes: building targeted campaigns across the channels we ownpush in-app and out-of-app (email SMS)while connecting those touchpoints with the broader non-owned channels that shape the member experience. Youll partner closely with cross-functional teams to turn data into segmentation automation and personalization strategies that move the business.

This is a role with department-level impact: youll own diverse projects exercise significant independent judgment and influence how members experience Chime across the full lifecycle.

If youre creative dedicated and love working in a fast-paced environment alongside passionate colleagues we want to meet you.

The base salary offered for this role and level of experience will begin at $139000 and up to $181000. Full-time employees are also eligible for a bonus competitive equity package and benefits. The actual base salary offered may be higher depending on your location skills qualifications and experience.

In this role you can expect to

• Own full-funnel lifecycle strategyfrom top of funnel through activation and long-term retentionbuilding targeted campaigns that drive growth revenue and member LTV.
• Define segments and translate them into targeted personalized campaigns across owned channels (push in-app and out-of-app) connecting them with the broader non-owned channels that shape the end-to-end member experience.
• Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications working with analytics to measure impact socialize findings and develop next steps toward bigger wins.
• Develop and steward channel guidelines and governance preserving the quality and integrity of our communications ecosystem.
• Collaborate and build strong relationships with partners across Product Product Marketing Engineering Analytics Design User Research CRM and more to develop and deliver on shared strategies for large cross-functional initiatives.

To thrive in this role you have

• 46 years of experience in lifecycle growth or related marketing developing end-to-end campaigns from conceptualization to measurement.
• A growth-oriented business-first mindsetyou think about revenue LTV and the full funnel not just individual channels and you can connect owned channels (push in-app out-of-app) with the broader member experience.
• A proven track record of building segments and managing successful campaigns across multiple channels (email push SMS in-app messaging).
• Strong experimentation chopscomfortable with A/B testing and using results to inform what to scale next.
• Strong analytical skills with experience in data-driven marketing and performance analysis.
• The ability to work cross-functionally and collaborate with various stakeholders exercising significant independent judgment.
• Experience with key marketing platforms (Braze Looker; AI tools a plus).
• A strong self-starter mindsetadaptable and able to think critically to develop creative solutions with limited resources.

#LI-AM1 #LI-Hybrid

At Chime we believe that everyone can achieve financial progress. We created Chimea financial technology company not a bank*on the premise that core banking services should be helpful easy and free. Through our user-friendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether its starting a savings account purchasing a first car or home launching a business or pursuing higher education were proud to have helped millions unlock their financial potential.

Were a team of problem solvers dreamers and builders with one shared obsession: our members. From day one Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owners mindset to our work refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams our company and our members.

We believe in being bold dreaming big and taking risks while also working together embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission we must earn and keep peoples trustso we hold ourselves to the highest standards of integrity in everything we do. These arent just words on a wallour values are embedded in every aspect of our business serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we dontwho will

*Chime is a financial technology company not a bank. Banking services provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC.

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices plus team and company-wide events depending on location. Whether youre coming in regularly or are part of our fully remote program youll stay engaged with your work and teammates.
• Benefits that support your work and life including backup child elder and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health financial and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work cant be done without a diverse team and inclusive environment. Thats why we specifically look for individuals of varying strengths skills backgrounds and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability genetic information veteran status or any other legally protected basis under provincial federal state and local laws regulations or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws including the San Francisco Fair Chance Ordinance Cook County Ordinance NYC Fair Chance Act and the LA City Fair Chance Ordinance and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process please contact: .

To learn more about how Chime collects and uses your personal information during the application process please see theChime Applicant Privacy Notice.