Enter a job title or keyword
Lifecycle Marketing Manager
Job Location:
Job Location:
Boston, MA - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
21 October 2026 (4 hours ago)
Posted:
Application Deadline:
18 January 2027
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Overview
A fastgrowing missiondriven organization is seeking a Senior Lifecycle Marketing Manager to lead and execute lifecycle marketing initiatives in a highvelocity startupstyle environment. This role operates with a high degree of autonomy and is responsible for driving customer engagement and retention through datadriven lifecycle strategies.You will own endtoend lifecycle campaigns while partnering closely with Brand and Product leadership. Success in this role requires deep HubSpot expertise (musthave) strong analytical skills resilience and the ability to execute predefined processes while continuously improving performance across standard customer segments.
Responsibilities
- Lead endtoend lifecycle marketing strategy and execution across email and SMS programs for multiple audiences (consumers installers partners)
- Own and execute the monthly email newsletter program partnering with Content Marketing to identify and leverage relevant educational articles
- Independently manage campaign production including:
- Writing highperforming email and SMS copy
- Partnering with design on creative assets
- Conducting QA and deploying campaigns through HubSpot
- Run and optimize predefined lifecycle processes while identifying opportunities to set up and manage new projects as needed
- Drive engagement and retention strategies in partnership with Brand and Product leadership
- Optimize campaign performance through structured A/B testing (subject lines content CTAs design and send strategies)
- Analyze lifecycle performance across standard segments and translate insights into actionable improvements
- Manage timelines stakeholders and approvals autonomously in a fastpaced environment
- Prepare clear performance reporting and make datadriven decisions to continuously improve results
Required Qualifications
- 6 years of experience in lifecycle email CRM or retention marketing
- Expertlevel HubSpot experience (required; nonnegotiable)
- Proven ability to operate independently and manage programs with minimal oversight
- Strong analytical skills with experience analyzing audience segments and campaign performance
- Advanced experience using Excel and reporting tools for analysis and insights
- Demonstrated experience running structured repeatable marketing processes at scale
- Strong copywriting and editing skills for email and SMS campaigns
- Excellent communication stakeholder management and project management skills
- Ability to thrive in a fastpaced startupstyle environment with shifting priorities
- High resilience ownership mindset and comfort navigating ambiguity
Preferred Qualifications
- Experience collaborating closely with Content Marketing to source and align educational content
- Ability to set up and manage new lifecycle projects or workflows
- Experience using AI tools to improve copy quality and execution speed
- Working knowledge of HTML/CSS
- Background or interest in clean energy sustainability or home electrification
Required Experience:
Manager
About Company
HireTalent, a proud NMSDC minority-certified organization, connects businesses with top-tier diverse talent. We are a leader in inclusion! With over 10,000
