Lead Digital Marketing Specialist

We are seeking a skilled Lead Digital Marketing Specialist to join our this role you will be responsible for developing launching and optimizing digital advertising campaigns across multiple program and product areas. You will work closely with our marketing program managers to create digital ads aligned with campaign goals. You will be responsible for the individual ad strategy production and maintenance across multiple platforms including Google LinkedIn and Meta.

As a Lead Digital Marketing Specialist a typical day might include the following:

• Develop and implement digital advertising strategies based on the companys business objectives and/or end user need.

• Continuously evaluate and optimize ad campaigns. Evaluate data and prepare reports to communicate campaign performance to key objectives.

• Represent SELs brand and voice to drive digital marketing efforts.

• Develop and maintain an in-depth knowledge of digital advertising platforms. Stay current in marketing trends Google updates changes in algorithms platform revisions etc.

• Plan organize manage and complete digital marketing initiatives.

• Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts.

• Plan and manage multiple and/or large projects.

• Demonstrate ownership of processes and procedures related to your assigned discipline. Mentor other staff as needed.

• Communicate effectively to influence decisions and/or convey concepts and ideas. Use critical thinking to solve department-level problems.

• Devise and implement improvements to best practices tools and processes as well as make decisions based on credible metrics and analysis.

This job might be for you if have the following:

Bachelors degree in Marketing Business Communications or related field preferred

6 years of professional experience in a related field

Strong organization and analytical thinking skills with ability to translate complex concepts into simple terms

Experience leading digital marketing advertising initiatives from ideation through implementation

Understand budget management

Strong relationship building communication and networking skills

Strong writing documentation and speaking skills

Ability to learn new skills and assume new responsibilities

Ability to work cooperatively in a team environment

Preferred Qualifications:

Certified in Google Ads Google Analytics Meta Microsoft Ads LinkedIn Ads

Experience with and/or understanding of Adobe Photoshop SEO social media email marketing automation (Pardot/Marketing Cloud Account Engagement) lead forms and landing pages

Effective writing/copywriting editing reporting and project management skills

Strong understanding of users/consumers and the ability to predict needs by understanding behavior

Location

Pullman WA - SEL corporate office is located in Eastern Washington where youll enjoy an unmatched quality of life. Enjoy the smaller town life: country space freedom from traffic easy access to recreational activities in nearby mountains rivers and forests as well as great schools and universities.

Competitive pay. Superior benefits. Inspiring work.

People are at the core of our company and we hire employee-owners. We welcome you to learn more about how we support employees.

• Were 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options.
• We offer top tier medical prescription dental vision life and disability insurance.
• We recognize the importance of a healthy life balance and offer: 10 paid holidays annual vacation accrual starting at 12 days 9 paid sick days and paid family and medical leave that covers 90% of your pay.
• We foster growth and development of our employees through avenues such as STEM courses apprenticeships tuition assistance and engineering development programs.
• Ask our team about other benefits including wellness fertility adoption and flexible spending benefits.

Pay Range Data: $92200 - $120000 annually

We set starting pay based on job-related factors such as your experience training knowledge and skills. We are looking to fill this position at the Lead Digital Marketing Specialist level and we welcome applicants with a range of experience. Depending on your background we may consider you for a different level with compensation aligned accordingly.

Communication with Applicants

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SEL is an Equal Opportunity Employer: Vets/Disabled.