Lead Data Specialist

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Role Summary:

The Lead Data Specialist is theanalytics and reporting owner for Cat OnPoint Marketing Services responsible for delivering accurate scalable and actionablemarketing performance insightsacross digital campaigns customer journeys and dealer engagement channels.

This role owns dealer-facing and internal reporting develops dashboards and visualizations and partners with stakeholders to interpret results identify optimization opportunities and demonstrate business value. The role focuses on measuring and improvingcampaign effectiveness customer behavior and conversion outcomesacross Cat OnPoint Marketing Services.

As Cat OnPoint scales from proof of concept to enterprise deployment this role ensures analytics and reporting are trusted repeatable and aligned to approved business cases and value realization objectives.

What You Will Do:

• Own theend-to-end analytics and reporting strategyfor Cat OnPoint Marketing Services.

• Design maintain and enhancedealer-facing and internal dashboardsfocused on campaign performance customer engagement and conversion metrics.

• Developad hoc dashboards and analysesto support stakeholder questions performance reviews and optimization discussions.

• Analyzecampaign performance across channels (email digital CRM-driven outreach) identifying drivers of engagement conversion and ROI.

• Utilizedata visualization tools (e.g. Tableau)to translate complex marketing data into clear actionable insights.

• Act as aconsultative analytics partnerto Dealers Business Units and internal teams by explaining campaign results audience behavior segmentation performance and performance drivers.

• Identify insights risks and opportunities and providedata-driven recommendationsto improve campaign effectiveness targeting strategy and customer conversion outcomes.

• Ensure data accuracy and integrity across multiple data sources; investigate and resolve data discrepancies.

• Partner with engineering and platform teams to definedata requirements specifications and reporting structures.

• Contribute to data modeling ETL processes and reporting enhancements within an agile delivery environment.

• Define and supportvalue realization and ROI measurement ensuring alignment with approved business cases.

What You Will Have:

Value Realization: Knowledge of value realization methods; ability to plan execute monitor and manage business activities and resources to determine and achieve the actual value from a business initiative as estimated in an associated business case.
Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple clear language appropriate to the audience.
Agile Development: Knowledge of agile methodologies and the agile development lifecycle; ability to utilize formal agile methodologies disciplines practices and techniques for the delivery of new and enhanced applications.
Cloud Computing: Knowledge of cloud-based solutions and their applications; ability to design implement and manage cloud-based solutions to meet business needs and improve operational efficiency.
Database Design (Physical): Knowledge of database systems; ability to establish a data model for designing an organizations database that runs effectively and efficiently for better business outcome.
Information Management: Knowledge of an organizations existing and planned Information Architecture and Information Management (IM) methodology; ability to collect and manage information from different sources and distribute this information to enhance operational efficiency.
Modeling: Data Process Events Objects: Knowledge of data process and events; ability to use tools and techniques for analyzing and documenting logical relationships among data processes or events.

Considerations For Top Candidates

• Bachelors degree or equivalent experience in Analytics Data Information SystemsMarketing Analytics or a related equivalent working experience

• Experience owninganalytics reporting and performance measurement for digital marketing programs campaigns or customer engagement initiatives.

• Demonstrated experience working withmarketing KPIssuch as conversion rates engagement metrics campaign ROI or customer lifecycle performance.

• Working knowledge ofdata visualization / BI tools(e.g. Tableau) with the ability to build dashboards and visualizations.

• Proficiency inSQLand experience working with large complex datasets.

• Strong ability tocommunicate analytical insightsto non-technical audiences.

• Experience collaborating with cross-functional technical and business teams.

Preferred Qualifications

• Experience supportingdealer-facing or customer-facing marketing analytics.

• Strong familiarity withdigital marketing measurement including campaign reporting attribution concepts audience segmentation and customer journey analysis.

• Experience partnering withmarketing CRM or campaign execution teamsto translate analytics into actionable strategy.

• Experience working inagile delivery environments.

• Experience supportingvalue realization ROI measurement or business case tracking.

What Success Looks Like

• Dealers and stakeholders clearly understandcampaign performance customer behavior and where to optimize targeting messaging and conversion.

• Dashboards and reporting are trusted scalable and consistently used to inform marketing and business decisions.

• Analytics ownership for Cat OnPoint is clearly established reducing reliance on fragmented or ad hoc reporting support.

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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