Lead, Content (Growth Marketing)

Position Title:Lead Content Marketing(Growth)Location: Bellevue WAPosition Type: Regular Full-TimeWho we are:Roundglass is a wholistic wellbeing company working to empower healthier lives stronger communities and a more sustainable world. That w in wholistic is there for a reason: We believe true wellbeing spans the whole human experience from how we care for ourselves to our connections with others and the philosophy shapes both what we build and how we work. Weve created an environment where supporting peoples whole selves fuels their most meaningful creates real-world impact through two core pillars:Through the Roundglass Living platform we deliver personalized wellbeing guidance rooted in science. The Roundglass Living app helps people develop habits that last through breathwork meditation movement nutrition music and Giving is our nonprofit arm driving our philanthropic vision including a collection of initiatives championing youth development womens equity and environmental stewardship. Were on a mission to transform communities by tackling systemic challenges and unlocking human youre passionate about the role wellbeing plays in peoples lives and want to contribute to a culture that embodies the change were creating wed love to meet the role:Were seeking an exceptional Content LeadMarketingto own all marketing content and serve as the brand voice architect for our wellbeing this strategic role youll develop and maintain foundational marketing language messaging frameworks and content standards that drive brand awareness and user acquisition across all audiences and create comprehensive marketing content spanning digital platforms PR materials advertising copy and thought leadership pieces that resonate with diverse audiences globally. This role requires both brand building expertise and performance marketing acumen ensuring all content drives measurable business results while maintaining brand the marketing content authority youll establish core messaging that other teams adapt for their specific needs while ensuring complete alignment across all content youll do:Brand Strategy & Content DevelopmentOwn company-wide marketing content including messaging frameworks and brand positioningDevelop foundational brand language that scales across teams and initiativesTranslate company philosophy into accessible resonant messaging for diverse -Channel Content CreationOwn social media content creation across platformsOversee content writers and establish content standardsDevelop email marketing campaigns and website contentCreate PR materials and external marketing contentPerformance & OptimizationWork with analytics teams on performance measurement and optimizationCreate comprehensive reports on brand impact and content performanceOptimize content for SEO and user acquisitionMake data-driven decisions to improve content effectivenessCross-Functional LeadershipEnsure alignment across all content functions and teamsPartner with product and design teams on content strategyCoordinate global content initiatives and cultural adaptationSkills & Qualifications:8 years of proven experience in marketing content creation and brand managementExpertise in health/wellbeing marketing with understanding of regulatory requirementsDemonstrated success driving brand awareness and user acquisition through content marketingPortfolio showcasing successful marketing campaigns across multiple channelsExceptional writing and creative skills across all marketing formatsExperience with both brand building and performance marketing strategiesAdvanced proficiency with marketing technology platforms and optimization toolsStrong understanding of social media email marketing and digital advertisingExperience working across global markets and diverse audiencesAnalytical skills to measure and optimize content performanceKnowledge of PR media relations and thought leadership developmentExperience managing content teams and external partnershipsStrong collaboration skills across multiple stakeholdersSelf-motivated individual contributor who thrives in fast-paced environmentsPay & Benefits:The anticipated salary range for this position starts from $130000 yearly. Actual pay will be based on job-related skills experience location and internal equity as permitted by Washington State law. Certain roles may be eligible for a bonus/ benefits may include:120 hours PTO to start (increases with tenure) 9 paid federal holidays 1 floating holiday bereavement (up to 3 days) jury duty (up to 2 days) medical/dental/vision (PPO/HSA with employer contribution) EAP (Standard) pet insurance employer-paid basic life/STD/LTD and a 401(k) with employer match up to$5000/ vary by employment type and work location; some benefits may not apply to part-time roles or positions outside the Roundglass:Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their peopleWere a group of talented socially-conscious gritty innovators using technology and human energy to create a vibrant wellness ecosystem. Together weve built an amazing community and we are always looking for people who share our learn more visit values diversity and is committed to providing equal opportunities. We do not discriminate against race color religion sex sexual orientation gender identity gender expression pregnancy (including childbirth lactation and related medical conditions) national origin age physical and mental disability marital status genetic information (including characteristics and testing) military and veteran status and any other characteristic protected by applicable law. We will provide reasonable accommodation to individuals with disabilities who need assistance applying for a job. Please rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.