(Korean Bilingual) Senior Marketing Associate
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Job Summary
About the Role
A global leader in premium headwear is hiring a Senior Marketing Associate to drive integrated marketing initiatives across B2B B2C and D2C channels. This role combines strategic marketing digital growth analytics and brand execution to support product launches customer engagement distributor marketing and business development.
The ideal candidate is a data-driven marketer who understands todays evolving landscape including AI-powered marketing tools digital analytics and omnichannel campaign execution. They are comfortable managing multiple initiatives while collaborating with sales creative product development e-commerce and external partners to grow the brands.
Key Responsibilities
- Plan and execute integrated marketing campaigns across digital retail wholesale trade and distributor channels.
- Develop marketing strategies supporting B2B B2C and D2C business objectives.
- Analyze campaign performance using Google Analytics and other reporting platforms translating data into actionable recommendations.
- Leverage AI-driven marketing tools to improve campaign planning content development workflow efficiency customer insights and marketing performance.
- Support product launches through marketing plans sales enablement materials digital campaigns and customer communications.
- Oversee creative execution with internal designers photographers agencies and production partners to ensure brand consistency and project quality.
- Develop presentations marketing collateral sales tools and customer-facing materials.
- Coordinate trade shows sponsorships retail activations customer events and partnership programs.
- Manage website content email marketing social media and digital marketing initiatives.
- Collaborate with sales teams distributors retailers and key customers on joint marketing opportunities.
- Manage project timelines marketing budgets external vendors and campaign schedules.
- Monitor consumer behavior market trends competitor activity and emerging technologies to identify new growth opportunities.
Required Qualifications
- 5 years of marketing experience preferably within fashion outdoor lifestyle sporting goods apparel or consumer brands.
- Experience developing marketing strategies across B2B B2C and D2C business models.
- Strong understanding of digital marketing performance marketing customer acquisition and marketing analytics.
- Hands-on experience with Google Analytics (GA4) and digital reporting platforms.
- Familiarity with AI-powered marketing tools and the ability to incorporate AI into strategy workflow optimization content development and campaign execution.
- Strong project management organizational and communication skills.
- Experience managing multiple cross-functional projects simultaneously.
- Ability to collaborate across sales product creative and executive leadership.
- Self-motivated proactive and highly organized.
Preferred Qualifications
- Experience in the fashion headwear outdoor active lifestyle or promotional products industry.
- Experience overseeing creative production (photography video design print and digital assets).
- Experience with digital marketing platforms email marketing tools e-commerce platforms and CRM systems.
- Experience with SEO paid media email marketing and e-commerce marketing.
- Knowledge of wholesale distribution and retail marketing programs.
- Experience working with distributors national accounts licensing partners or dealer networks.
- Bilingual in Korean and English.
Compensation & Benefits
- Salary: $90000 - $100000 per year based on experience.
- Competitive salary and annual bonus.
- Health dental and vision insurance.
- Life insurance.
- 401(k) plan with safe harbor.
- Paid vacation and sick days.
- Inclusive collaborative work environment with opportunities for professional growth.
Location & Schedule
- Onsite in Brea CA.
- Full-time.
Required Skills:
Key Responsibilities: Manage and lead ISO 45001 certification processes and Safety & Health Compliance Team. Oversee EH&S fire prevention disaster prevention and emergency response programs across the entire facility. Conduct daily plant safety inspections and line walks to identify hazards unsafe behaviors and compliance gaps. Perform hazard identification risk mitigation equipment safety reviews and mechanical/ergonomic risk assessments. Conduct incident investigations corrective action tracking and root cause analysis. Facilitate fire brigade training in compliance with NFPA 600 and NFPA 1081. Conduct employee EH&S training new hire safety orientations and contractor safety programs. Develop and update site-specific safety programs to meet regulatory compliance. Coordinate and communicate with global EH&S teams to ensure alignment on safety standards. Collaborate with fire police EMS hazmat insurance and regulatory agencies as needed. Respond to emergencies and lead accident prevention and recurrence mitigation efforts. Lead cross-functional teams to promote a strong safety culture across the organization. Perform additional safety-related duties as assigned. Qualifications: Bachelors degree in Occupational Safety Industrial Hygiene Environmental Engineering or related field required. MBA or MS preferred (or equivalent relevant experience). Minimum 7 years of EH&S experience in a manufacturing or industrial setting. Professional certifications strongly preferred: ASP CSP CIH CHMM. Extensive knowledge of OSHA EPA NFPA IFC standards fire codes and safety regulations. Experience managing ISO 45001 certification processes. Demonstrated leadership and cross-functional team management experience. Willingness to cross-train in other EH&S functional areas. Ability to work flexible hours as needed. Preferred Skills: Strong analytical organizational and problem-solving skills. Proficient in Microsoft Office Suite (Excel Word PowerPoint). Excellent written and verbal communication skills. Knowledge of advanced manufacturing technologies automation chemical safety and electrical systems. Experience conducting technical data analysis safety audits and compliance reporting. Bilingual Korean-English required Strong interpersonal skills with a positive self-motivated and collaborative approach.
