Key Account Manager
Santa Monica, CA - USA
Department:
Job Summary
MANAGEMENT & DEVELOPMENT OF INDEPENDENT WHOLESALE ACCOUNTS
Takes ownership of Independent Wholesale account performance across Distribution Price Promotion and QPOD.
Develops and executes annual business plans aligned with RBNA priorities and the Pricing Architecture.
Drives SKU distribution expansion across wholesale networks and downstream outlets.
Ensures wholesalers are fully stocked with priority SKUs and packages in line with the Wholesale Strategy.
Sells and implements the RBNA Optimum Price strategy ensuring consistency across the wholesale program.
Ensures all programs are supported by effective POS materials displays and merchandising standards.
Tailors sales narratives to align wholesaler economics with RBNA growth objectives.
WHOLESALE CHANNEL DEVELOPMENT & EXECUTION AT SCALE
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Develops independent wholesalers to drive growth in volume market share and distribution.
Establishes clear operating routines key performance indicators (KPIs) and a consistent performance-tracking cadence.
Ensures consistent execution across wholesale networks and sub-segments.
Influences wholesaler sales teams and downstream decision-makers to implement RBNA priorities.
Identifies and capitalizes on white-space opportunities across independent retail vending foodservice and multi-channel outlets.
Ensures compliance with national pricing structures and program standards.
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Builds and maintains relationships with wholesale owners operators and key decision-makers.
Establishes a communication and coordination model across headquarters regional and field levels to ensure effective execution at the outlet level.
Serves as the primary point of contact for Independent Wholesale within the region.
Collaborates across functions with the Distribution Sales Marketing Finance and Category teams.
Regularly participates in business reviews market visits and strategic planning sessions.
Drives execution by influencing Distributor Partners (DPs) and Distributor Partner Managers (DPMs).
BUDGETS / ANNUAL PLANNING
Responsible for the wholesale volume plan trade budgets and performance targets.
Develops and manages Customer Marketing Agreements (CMAs) and promotional funding.
Leads CPM planning and forecasting for independent wholesale accounts.
Monitors and manages all investments to ensure they meet ROI and financial targets.
Manages travel and entertainment (T&E) and trade spending within assigned budgets.
BUSINESS ANALYSIS
Uses internal and external data (IRI/Nielsen/RBNA tools) to support insight-driven selling.
Identifies trends in wholesale pricing product assortment and competitor activity.
Translates insights into actionable business plans and clear execution priorities.
Builds thought leadership in the Energy Drink category within the wholesale channel.
BUSINESS REVIEWS & COMMUNICATION
Leads quarterly business reviews (QBRs) with wholesalers and internal stakeholders.
Provides energy-related insights that inform pricing promotion and distribution strategies.
Communicates programs and priorities through established processes (e.g. chain alerts).
Ensures alignment and effective communication across distributor partners (DPs) distributor partner managers (DPMs) regional teams and headquarters.
Shares best practices and success stories to scale execution across markets.
Qualifications :
46 years of sales experience with a proven record of delivering strong results.
Experience in consumer packaged goods (CPG) beverages fast-moving consumer goods (FMCG) or direct-store-delivery (DSD) environments.
Strong understanding of wholesale channels indirect route-to-market (RTM) models or multi-tier distribution structures.
Demonstrated ability to influence indirect customers and manage complex stakeholder networks.
Strong analytical skills with experience using data to inform and drive decisions.
Excellent communication negotiation and relationship-building skills.
High proficiency in Microsoft Excel and PowerPoint.
Self-starter with a solution-oriented entrepreneurial mindset.
Preferred:
In-depth knowledge of fast-moving consumer goods (FMCG) and the wholesale segment.
Knowledge of pricing architecture and trade investment strategies.
Experience working cross-functionally with Sales Distribution and Finance teams.
Bachelors degree preferred.
Fluency in English; additional languages are an advantage.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92000 to $138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red BullÂ’s target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more