Key Account Manager

MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS

Executes distribution on priority packages in-line with Channel Strategies recommendations

Ensures all assigned key accounts schematics reflect Red Bull standards relative to flow and package mix

Sells Red Bulls Optimum Price program by utilizing best practices and available tools

Customizes presentations to better appeal to customers needs

Develops annual promotion schedule in accordance with BU and Channel Strategy goals

Creatively sells Red Bull merchandising standards distribution recommendations and price points in a way that resonates with the customers needs

Ensures all promotions are accompanied by effective POS and incremental displays

Customizes sales pitch to achieve account goals while driving effective permanent merchandising

Evaluates ROI prior to recommending specific POS or customized solutions

Executes merchandisingin-line with Channel Strategy guidelines

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Actively develops relationships with key decision makers via business reviews communication etc.

Drives execution of account programs through local decision makers

Consistently pursues incremental opportunities over-and-above programs

Provides feedback to local decision makers on any pertinent developments information or successes

Maintains key point of local knowledge regarding accounts

Routinely engages in opportunities to build relationships and wire key accounts beyond buyer level

BUDGETS/ANNUAL PLANNING

Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a monthly and annual basis

BUSINESS ANALYSIS

Works with Category Analyst to evaluate ROI with regards to pay-for-space agreements and communicates key learnings to BU and Channel Leads

Drives post-promotion analysis in conjunction with CA following all promotions to evaluate promotional effectiveness

BUSINESS REVIEWS

Conducts quarterly business reviews to update KA on business channel competition opportunities etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion price or merchandising practices

COMMUNICATION WITH DISTRIBUTOR PARTNERS

Uses appropriate communication processes to keep DPs informed of KA programs and initiatives

Routinely visits DPs to ensure personal contact and open lines of communication

Qualifications :

Minimum 4 years Sales experience with a strong track record of success preferably in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation

Strong analytical skills and experience using internal and external data sources (i.e. IRI Nielsen)

Excellent communication and active listening skills

Strong negotiation skills

Innovative solution-oriented mindset

Self-motivated and able to work independently

Must be extremely proficient in Microsoft Excel and PowerPoint

Bachelors degree preferred

Must be fluent in English additional language skills an advantage

Additional Information :

The base salary range for this position is $109250 - 120750 cash incentives. 

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time