Integrated Marketing Manager
Chicago, IL - USA
Job Summary
Anticipated Contract End Date/Length: 6 months
Work Setup: Remote
Our client in the global professional services industry is looking for an Integrated Marketing Manager to work with the market lead to design execute and lead integrated marketing and communications strategies for Mid-Market clients. The successful candidate will build marketing plans to find new clients expand relationships drive revenue and enhance reputation while delivering targeted campaigns content and experiences across priority accounts and industry groups.
What you will do:
- Work with the market lead to design execute and lead integrated marketing and communications strategies for Mid-Market clients.
- Build marketing plans to identify new clients expand relationships drive revenue and enhance reputation.
- Curate content experiences and account-originated campaigns.
- Research key buyers using tools such as LinkedIn Sales Navigator to identify and develop new market segments.
- Use SynOps and other leading marketing technologies to identify and prioritise marketing activities.
- Measure marketing performance against agreed metrics and use data and analytics for continuous improvement.
- Drive impact across priority target accounts within the five industry groups.
- Develop targeted demand generation and lead generation campaigns to support sales.
- Coordinate full-funnel marketing activities across events social media email and direct mail.
- Create message houses value propositions campaign narratives client stories and other marketing content.
- Manage event marketing and activation activities including conferences dinners roundtables and webinars.
- Build executive-ready presentations and structure complex information into compelling narrative flows.
- Manage multiple marketing projects within a deadline-driven environment.
- Collaborate with senior stakeholders external partners and cross-functional teams across a large matrixed organisation.
- Leverage marketing technology CRM analytics and collaboration tools to support campaign execution and reporting.
Qualifications :
- Bring a minimum of 5 years of hands-on marketing experience ideally within professional services or another B2B industry.
- Possess experience working with technology partners such as Oracle Microsoft SAP AWS or Salesforce and translating partner offerings into client-focused messaging.
- Bring experience driving demand generation lead generation and sales through targeted marketing campaigns particularly for Mid-Market buyers.
- Possess full-funnel marketing experience across channels including events social media email and direct mail.
- Demonstrate strong project management skills and the ability to manage multiple projects in a deadline-driven environment.
- Possess strong written and oral communication skills with the ability to present and convey ideas clearly and persuasively at all levels.
- Bring message and content development experience including creating message houses value propositions campaign narratives and client stories.
- Possess event management and activation experience across conferences dinners roundtables webinars and similar activities.
- Demonstrate strong stakeholder management skills and the ability to build relationships at senior levels within a large matrixed organisation and with external partners.
- Be a team player with strong interpersonal and collaboration skills.
- Bring creativity flair and innovation to achieve differentiation across campaigns.
- Demonstrate enthusiasm passion for marketing and a can-do attitude.
- Possess experience with Salesforce or a similar CRM platform including client interactions reporting and campaign setup desirable.
- Bring experience using Marketo Eloqua or a similar email marketing platform desirable.
- Possess strong PowerPoint skills for creating executive-ready presentations and developing narrative flow.
- Bring design skills desirable.
- Possess knowledge of tools such as Excel Power BI Planner SharePoint Teams and SynOps.
- Bring experience with ecosystem partner or alliance marketing event marketing and activation and strong messaging content and writing capabilities.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Candidates must be legally authorized to live and work in the country where the position is based without requiring employer sponsorship.
HelloKindred is committed to fair transparent and inclusive hiring practices. We assess candidates based on skills experience and role-related requirements.
We appreciate your interest in this opportunity. While we review every application carefully only candidates selected for an interview will be contacted.
HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race colour religion sex gender identity or expression sexual orientation age national origin disability veteran status or any other protected characteristic under applicable law.
Remote Work :
Yes
Employment Type :
Contract
About Company
Who is HelloKindred?HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.Our vision is to make work accessible and people’s lives better. We do this by disrupting tradi ... View more