Integrated Marketing Lead

The Integrated Marketing Lead will serve as a hands-on contributor responsible for executing a wide range of marketing initiatives across content events digital marketing communications research and project management. This role is designed for a highly organized action-oriented professional who thrives in a fast-paced environment and can independently manage multiple priorities while maintaining a high standard of quality and responsiveness.

The ideal candidate is a self-starter who can shift between strategy and execution produce a large volume of work and consistently move projects forward with limited supervision.

Responsibilities

Content & Communications

• Draft and edit email campaigns newsletters invitations and sales materials for a high-net-worth and executive audience
• Create and maintain presentation decks including materials presented directly to executive leadership and clients
• Coordinate social media content calendars
• Write website content and landing page updates
• Support executive communications and thought leadership efforts
• Maintain consistency with Vaults brand voice and positioning across all materials calibrated to a sophisticated affluent audience

Event & Hospitality Marketing

• Coordinate marketing support for client events conferences dinners and sponsorships including both high-volume lead-generation events and smaller relationship-driven client gatherings which require different tracking approaches and a different tone
• Manage invitations registration tracking attendee communications and post-event follow-up with attention to the discretion and personalization expected by high-net-worth clients
• Own vendor selection and budget tracking for events including sourcing and quality evaluation
• Assist with branded merchandise and promotional material procurement
• Brief internal stakeholders (BDMs leadership) on event positioning tone and messaging ahead of each activation
• Develop sales enablement materials one-pagers leave-behinds and follow-up content to support BDMs before and after events
• Partner with BDMs to ensure event conversations are captured and translated into appropriate follow-up campaigns

Digital Marketing

• Update website content and digital assets
• Manage email marketing campaigns
• Own campaign tagging and attribution structure in HubSpot connecting event and campaign activity to downstream quotes and bound policies
• Track campaign performance metrics
• Support paid media efforts and SEO initiatives
• Coordinate marketing automation activities

Project Management & Production

• Manage multiple concurrent projects and deadlines
• Serve as liaison between marketing business leaders vendors and creative partners
• Maintain marketing calendars and production schedules
• Ensure projects move from concept through execution quickly and efficiently

Market Research & Reporting

• Conduct competitive analysis
• Compile campaign metrics and executive summaries
• Track marketing KPIs including both standard funnel metrics (opens clicks conversions) and relationship-based outcomes for high-touch events (referrals repeat attendance relationship-stage progression)
• Identify opportunities for new campaigns and initiatives

Experience & Qualifications

Required

• 510 years of marketing experience
• Strong writing and editing skills with the ability to write for a sophisticated high-net-worth and executive audience
• Experience managing multiple projects simultaneously
• Exceptional organizational skills
• Proficiency with Microsoft Office and PowerPoint
• Experience with CRM and email marketing platforms
• Ability to work independently and prioritize effectively
• Willingness and ability to travel for multi-day in-person events

Preferred

• Insurance luxury brand or professional services experience specifically prior experience marketing to or communicating with high-net-worth or ultra-high-net-worth individuals
• Experience with relationship-driven high-touch client events (as distinct from trade-show or lead-gen event marketing)
• Familiarity with HubSpot SEMrush Canva Adobe Creative Suite or similar platforms
• Event planning experience
• Social media management experience