Integrated Communications Lead, Customer Engagement Marketing, Apple Ads

At Apple we focus deeply on our customers experience. Apple Ads brings this same approach to advertising helping people find exactly what theyre looking for and helping advertisers grow their technology powers ads and sponsorships across Apple Services including the App Store Apple News Apple Maps and sports on Apple TV. Everything we do is designed for trust connection and impact: We respect user privacy integrate advertising thoughtfully into the experience and deliver value for advertisers of all sizesfrom small app developers to big global brands. Because when advertising is done right it benefits everyone.n

Are you insatiably curious with an investigative journalists instinct for asking the right question chasing the telling detail and knowing exactly how to shape it into a story that moves people Can you step into the mindset of a first-time advertiser and a global brand CMO in the same afternoon and know precisely what each one needs to hearnnWere looking for a strategic senior-level storyteller to lead the Integrated Communications function within Customer Engagement Marketing at Apple Ads. Customer Engagement Marketing exists to turn Apple Ads platform adoption into customer advocacy loyalty and a flywheel of growth inspiring educating and empowering customers of all sizes with premium highly relevant experiences at every step of their journey. Alongside Lifecycle Marketing Partnerships Marketing and Experiential Marketing Integrated Communications brings advertisers into the conversation through deep storytelling and integrated moment-in-time campaigns that deliver the right insight in the right format exactly when it matters person will lead a focused team of marketers who know how to shape a single customer insight into whatever format will land hardest a video success story a keynote script an interview guide or a seasonal campaign. This is a hands-on leader with a genuine ongoing curiosity about the customer journey who our advertisers are what stage theyre at whats blocking them and what story will actually resonate at that moment. Day-to-day responsibilities may include:nn* Cultivating mentoring and leading a small high-performing team of writers storytellers and content marketersn* Digging deep with customers sellers and internal partners to uncover the questions insights and telling details that make a story worth tellingn* Building a deep ongoing understanding of the customer journey translating where a customer is (and what they need) into content that meets them there and resonates in that momentn* Shaping the strategy and ensuring quality and timely delivery of customer advocacy programs and success stories across formats (web video and beyond)n* Overseeing content development for signature events including interview guides keynote presentations and on-stage narrativesn* Leading the creation of bespoke multi-channel momentum campaigns tied to seasonal and market momentsn* Partnering closely with Customer Engagement Marketing functional leads and other cross-functional stakeholders on joint planning to ensure priorities directly support a cohesive connected customer experiencen* Moving quickly and helping your team move quickly unblocking obstacles making calls with imperfect information and finding a way forward when the path isnt obviousn* Evaluating and reporting on how storytelling and campaign initiatives influence customer engagement advocacy and retentionn* Sharing clear updates and adapting communications for different internal and external audiencesn* Building relationships with key cross-functional stakeholders and strategic partners and morennStrong storytelling and editorial instincts effective team leadership meticulous attention to detail and a genuine appreciation for customer voice will be necessary for success in this role. Some travel will be this sounds like you and you want to be part of a marketing team focused on growing Apples advertising business wed like to hear from you!n

15 years of experience with increasing responsibility in integrated communications editorial/content strategy customer storytelling or events content programming with a track record of working well with stakeholdersnProven success directly managing a team of marketers responsible for developing customer advocacy programs case studies and campaigns that drive measurable business impactnA portfolio of multi-format work including video live event and keynote content that demonstrates range and consistent qualityn

Exceptional hands-on writing and editing craft with the versatility to shape insight into narrative that genuinely resonates across formats and audiences and the skill to sharpen a teams work while maintaining a consistent distinctive voicenAdept at navigating ambiguity to build new programs from the ground up from business insight to strategy to deliverable to measurement and optimizationnSkilled at discussing and debating ideas in a collaborative way leading through influence and driving focus and maintaining positive cross-functional relationships as challenges arisenBackground in journalism editorial content or B2B customer storytellingnDeep understanding of the adtech landscape performance marketing and standard business advertising metrics nSelf-starter who consistently delivers excellent work individually and as a team leadnHas successfully built or scaled a new team or function from the ground upnProven ability to partner closely with product marketing field/channel marketing creative sales and PR teams to ship joint worknDemonstrated success collaborating across a geographically distributed teamnManages multiple work streams priorities and overlapping deadlines effectively and with easenPossess unquestionable personal code of ethics and integrity