Influencer Marketing Manager

Noom is on a mission to help people live better longer. Were a consumer-led digital health company connecting people to content coaching community and clinicians to build lasting habits and live healthier lives. Were a high-growth organization powered by science technology and world-class talent. When you join Noom on any team youll see the impact of your work on the world.

Our Marketing Team

Nooms Brand Marketing team is at the forefront of shaping how we show up in the worldbuilding a cohesive differentiated brand that earns trust and drives long-term growth. As we expand into new categories from clinical weight loss to emerging health innovations our team brings together storytelling strategy and creativity to connect with millions of users in meaningful ways.

About the Role

Were looking for an Influencer Marketing Manager to own and scale Nooms influencer and creator program. This is part builder part operator: we have an early operating model in place but it still needs a lot of workyoull refine and scale it into a seamless compliant process that makes creator marketing work for a medication business. Youll own sourcing and creator relationships end-to-end building genuine rapport with talent and run the program with a paid-first mindsetsecuring content built to perform in our paid campaigns. Youll expand us beyond Instagram into YouTube and TikTok own our influencer platform and partner across Brand Growth Creative and Customer Ops to turn creator content into a reliable high-performing engine.

You Will

• Refine build out and continuously optimize Nooms influencer operating model end-to-endtaking todays early process and making it a seamless compliant path for medication-eligible creators from sourcing and eligibility (product quiz) through VIP fulfilment with Customer Ops reimbursement and payment contracting and usage rights.
• Own creator sourcing and outreach at scale and personally manage day-to-day relationships with both new prospects and our existing rosterbuilding rapport and trust with talent directly over email DMs and video calls.
• Run the program with a paid-first mindsetsecuring content and usage rights designed to run in paid campaigns as partnership/whitelisted ads and licensed raw creative where we drive the most reach and value rather than relying on organic creator posts alone.
• Expand the program beyond Instagram into YouTube and TikTok identifying and unlocking the right creators for each platform.
• Own and manage our influencer marketing platform (CreatorIQ)roster management workflows and reporting.
• Partner with the Brand Media team and the Growth Marketing team to develop creator content that serves both brand-building and direct-response objectives.
• Work with our in-house Creative team to slice edit and repackage rights-cleared creator content into multiple assetsmaximizing the value of every piece we license.
• Own the influencer budget contracts invoices and payments keeping spend tracked and reconciled.
• Partner with the Associate Brand Media Manager to report on asset performanceunderstanding which creators and content types work and feeding those learnings back into sourcing and briefing.
• Ensure all creator content meets FTC disclosure and health/medical advertising compliance standards partnering with Legal and Regulatory.
• Stay ahead of creator platform and cultural trends to keep Nooms program fresh and competitive.

About You

If youre an influencer marketer who loves building processes from scratch understands how creator content really performs in paid media and gets energized by solving hard operational problemsthis role may be for you!

You Have

• 6 years of experience in influencer/creator marketing ideally with paid-social and partnership-ad experience.
• A proven track record running creator content in paid campaigns (partnership/whitelisted ads licensed raw creative) not just organic posting.
• Excellent relationship-building and interpersonal skillsyoure comfortable reaching out to and negotiating with creators directly (email DMs video calls) and building long-term rapport with talent.
• Hands-on experience with an influencer marketing platform such as CreatorIQ.
• Experience sourcing contracting and managing creators on Instagram and ideally TikTok and/or YouTube.
• A strong grasp of creator usage rights contracting and FTC / health advertising compliance.
• Experience managing budgets invoices and vendor payments.
• Comfort with data and performance reporting to optimize the roster and content.
• A plus: familiarity with the health and GLP-1 creator landscapeyou know the creators making this content and how to find more.
• Bonus: experience in a regulated health or wellness category or refining and scaling an early-stage program or process.

What Makes This Job Amazing

• Youll take an early-stage program and shape it into a scalable creator engineowning the model the platform and the strategy at a pivotal moment in the brands growth.
• Youll solve a genuinely novel challenge: making influencer marketing work for a medication business at scale in a paid-first model.
• Your work will connect millions of people to a health mission that changes lives.
• Youll partner with a talented Brand Media Growth and Creative teamwith the budget and support to make the content actually perform.

What Youll Earn and Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays generous time off Summer Fridays and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family including a premium-free plan option alongside dental vision and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards a performance-based bonus and exclusive access to Nooms products so you can grow with us win with us and enjoy what we build.

The base salary range for this position is $106830$139600. Actual compensation is determined by job-related factors including experience skills qualifications and location.

This role is eligible for our NYC or Princeton office locations operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better longer. We combine personalized medication with the science of behavior change and psychology to help people build lasting habits and live longer healthier lives. With nationally-recognized holistic programs spanning weight diabetes prevention GLP-1 support menopause longevity and more we serve millions through health plans employers and direct-to-consumer offerings. As a trailblazer in the world of health and wellness Noom makes healthy living easy fun and deeply rewarding.

Were more than a health tech companywere a movement. This belief extends to our culture: we empower our people to think big act boldly and take pride in their contributions to shaping the future of health. Weve been named one of the Best Places to Work by Inc. Fortune Glassdoor and Quartzincluding honors for technology and diversity.

Join us in shaping the future of health.Youll be part of a passionate mission-driven team working to make the world a healthier placeone habit at a time.

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